苹果、三星双头竞争下华为手机知识吸收与创新战略研究

发布时间：2018-03-16 04:30

本文选题：苹果三星　切入点：双头竞争　出处：《广西大学》2017年硕士论文　论文类型：学位论文

【摘要】：近年来,智能手机行业的竞争愈演愈烈,其中,苹果与三星的竞争在国内外享誉盛名,它们从美国市场战到中国市场,一直都是其他智能手机厂商竞相学习的对象。中国本土手机厂商凭借着自然资源和劳动力的比较优势,迅速切入到由苹果、三星主导的全球手机价值链的中低端环节。虽然实现了产品的升级,但是工艺、功能的升级还停留在中低层面,加上智能手机的更新换代时间极短,导致前一代手机工艺、功能的升级都将被新一代的升级比下去。如何从苹果、三星锁定的全球手机价值链中低端环节突围,已经成为中国本土手机厂商亟待解决的问题,苹果、三星在华的双头竞争知识溢出就是中国本土手机厂商发展转型的一个契机。因此,本文通过分析苹果、三星双头竞争下的知识溢出,研究华为手机知识吸收过程和创新战略演进,并提出双头竞争下中国本土手机企业知识吸收机理和创新战略,有十分重要的现实意义。本文首先对知识吸收和创新战略进行综述,包括跨国公司知识溢出,东道国本土企业知识吸收和创新战略,苹果、三星及华为手机在华研究现状四个方面;接着,本文第三、四、五章以苹果、三星及华为第四代到第六代智能手机为案例研究对象,按照三代智能手机发布的时间先后顺序进行案例梳理;最后,本文在总结双头竞争下苹果手机、三星手机在华知识溢出过程的基础上,从跨国公司手机出发,提出双头竞争下跨国公司手机在华知识溢出机理。在总结双头竞争下华为手机知识吸收过程和创新演进过程的基础上,从中国本土手机出发,提出双头竞争下中国本土手机企业知识吸收机理和创新战略。
[Abstract]:In recent years, competition in the smartphone industry has intensified. Among them, Apple and Samsung are well known at home and abroad, from the United States to the Chinese market. Other smartphone makers have been competing to learn. China's homegrown handset makers, with their comparative advantage in natural resources and labor, quickly moved on to Apple. Samsung dominates the middle and low end of the global mobile phone value chain. Although the upgrade of the product has been realized, but the upgrade of technology and function has remained at the middle and low levels, plus the extremely short period of time for the upgrading of smartphones, leading to the previous generation of mobile phone technology. How to break through the low-end segment of the global mobile phone value chain locked by Apple and Samsung has become an urgent problem for local Chinese handset manufacturers. Apple, The knowledge spillover of Samsung's duopoly competition in China is an opportunity for the development and transformation of local mobile phone manufacturers in China. Therefore, this paper analyzes the knowledge spillover under the competition of Apple and Samsung. This paper studies the evolution of Huawei's mobile phone knowledge absorption process and innovation strategy, and puts forward the knowledge absorption mechanism and innovation strategy of Chinese mobile phone enterprises under duopoly competition. First of all, this paper summarizes knowledge absorption and innovation strategies, including knowledge spillover of multinational corporations, knowledge absorption and innovation strategies of local enterprises in host countries, Apple, The third, fourth and fifth chapters of this paper take Apple, Samsung and Huawei 4th generation to 6th generation smartphone as the case study object. Finally, on the basis of summarizing the process of knowledge spillover of Apple phone and Samsung mobile phone in China under the duopoly competition, this paper starts from the mobile phone of multinational company. This paper puts forward the mechanism of knowledge spillover of MNCs in China under duplex competition. On the basis of summing up the process of knowledge absorption and innovation evolution of Huawei's mobile phone under duplex competition, this paper starts from local mobile phones in China. This paper puts forward the knowledge absorption mechanism and innovation strategy of Chinese mobile phone enterprises under dual-head competition.
【学位授予单位】：广西大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F273.1;F272;F426.63

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