在线大规模定制下客户参与企业NPD最优策略研究

发布时间：2018-03-16 20:15

本文选题：在线大规模定制　切入点：新产品开发　出处：《研究与发展管理》2016年04期 　论文类型：期刊论文

【摘要】：客户是重要创新源,在线大规模定制是企业将客户纳入创新过程、实现开放式创新的重要方式.基于企业视角,针对客户最优参与策略问题,考虑新产品开发(new product development,NPD)中的技术不确定性和市场不确定性,分别以研发活动创新度、客户知识对研发活动的重要度两项指标作为表征,提出了客户知识累积函数和企业设计返工函数;考虑从概念开发到新产品扩散全生命周期成本,构建了包含研发成本和产品在市场中扩散的营销成本的企业收益函数,以企业利润最大化为目标,给出了最优客户参与时间和最优交流次数以及企业策略选择的判定条件.最后,通过案例验证了方法的有效性和适用性.
[Abstract]:Customer is an important source of innovation, online mass customization is an important way for enterprises to bring customers into the innovation process and realize open innovation. Considering the technical uncertainty and market uncertainty in new product development, the innovation of R & D activities and the importance of customer knowledge to R & D activities are taken as indicators respectively. The customer knowledge accumulation function and the enterprise design rework function are proposed, considering the whole life cycle cost from the concept development to the new product diffusion, the enterprise income function including the R & D cost and the marketing cost of the product diffusion in the market is constructed. In order to maximize the profit of the enterprise, the optimal customer participation time, the optimal communication times and the decision conditions of the enterprise strategy selection are given. Finally, the validity and applicability of the method are verified by a case study.
【作者单位】：重庆大学经济与工商管理学院;
【基金】：国家自然科学基金资助项目“面向在线大规模定制客户需求表达和满足方法研究”(70872122),“基于结构性购置补贴的中国BOP群体新产品采纳行为分析与产品创新决策研究”(71372139)
【分类号】：F273.2

【相似文献】