老品牌餐厅感知真实性的线索类型及其作用机理——以中国老字号餐厅为例的社会网络分析

发布时间：2018-03-18 11:21

本文选题：老品牌餐厅　切入点：感知真实性　出处：《华东经济管理》2017年08期 　论文类型：期刊论文

【摘要】：根据大众点评网上消费者对老品牌餐厅的评价信息,此次研究结合感知真实性理论和线索理论,对老品牌餐厅感知真实性线索的类型、特征进行归纳总结,进而得出老品牌餐厅感知真实性线索间的作用机制。借助ROST CM软件对消费者网络评论进行内容挖掘分析,提取高频特征词并进行语义网络和社会网络的构建,进一步验证老品牌餐厅感知真实性的线索类型及其作用机制。研究发现:老品牌餐厅感知真实性线索由知觉体验线索、价值感知线索、文化记忆线索、怀旧情感线索4个主范畴组成;进一步挖掘主范畴间的关系结构,构建得出老品牌餐厅感知真实性线索的作用模型。最后,根据研究结论提出未来展望,以期为老品牌餐厅感知真实性评价体系的建立和营销策略的制定奠定理论基础。
[Abstract]:According to public comment online consumer evaluation of old brand restaurant information, this study combines perceived authenticity theory and clue theory, type of old brand restaurant perceived authenticity of the clues, and sum up the characteristics, and then draw the mechanism of old brand restaurant perceived authenticity of the clues between. With the help of ROST CM software for content on consumer online reviews mining analysis, extraction of high-frequency feature and construct the semantic network and social network, to further verify the cue type old brand restaurant perceived authenticity and its mechanism of action. The study found that: the old brand restaurant perceived authenticity of the clues by perceptual experience value perception clues, clues, cultural memory clues, nostalgia clues 4 main categories. To further tap the structure; the main category, construction model of the old brand restaurant perceived authenticity of the clues. Finally, according to the research The future prospect is put forward in order to lay a theoretical foundation for the establishment of the evaluation system for the perceived authenticity of the old brand restaurant and the formulation of marketing strategies.

【作者单位】：天津大学管理与经济学部;
【基金】：国家自然科学基金项目(71272149) 教育部人文社会科学一般项目(11YJA630076)
【分类号】：F273.2;F719.3

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