创新源分散化条件下开放式创新社区创意价值识别研究

发布时间：2018-03-21 05:44

本文选题：创新源　切入点：分散化　出处：《广西大学》2017年硕士论文　论文类型：学位论文

【摘要】：在互联网时代,创新源日趋分散化、虚拟化和大众化。企业在享受开放式创新模式带来优势的同时,也必须应对创新源动态变化的复杂环境,如何识别有价值的创意成为创新管理的一个重要课题。开放式创新社区是产生创意的重要场所,也是企业获取内外部创新资源的有效途径。因此,本文以创新源分散化条件下开放式创新社区创意价值识别为研究主题,探讨这一类型创新源被企业采用的价值影响因素,特别是从创意在开放式创新社区中的表现特征,即从创意信息特征、创意情感特征和创意提供者特征三个层面去探讨创意实施价值的影响因素,为企业识别有潜在开发价值的创意,降低创新源搜索成本提供理论基础和方法依据。首先,运用可视化文献分析方法,梳理国内外创新源、开放式创新社区的研究成果,在此基础上提出相应的概念界定。然后,利用数据挖掘技术从星巴克MyStarbucksIdea社区共收集了 120,293个创意,运用情感分析方法和二项Logistic回归模型对其中明确实施价值的1610个创意进行实证分析。最后,用同样的方法验证创意特征对其他行业开放式创新社区创意实施价值的影响。实证结果发现:(1)创意受欢迎度、创意标题复杂度、创意内容复杂度、创意主观性、用户参与积极度、用户先前经验和用户信誉对创意实施价值都有显著影响;(2)创意消极性对创意实施价值没有显著影响;(3)由于行业特征,创意标题复杂度和创意内容复杂度对不同行业开放式创新社区的创意实施价值的影响存在显著差异。基于此,提出开放式创新社区创意管理启示。
[Abstract]:In the Internet era, innovation sources are becoming increasingly decentralized, virtualized and popularized. While enterprises enjoy the advantages of open innovation models, they must also cope with the complex environment of dynamic changes in innovation sources. How to identify valuable ideas has become an important subject of innovation management. Open innovation community is an important place to produce ideas, and also an effective way for enterprises to obtain internal and external innovative resources. This paper takes the creative value recognition of open innovation community under the condition of diversification of innovation source as the research topic, and discusses the factors that affect the value of this type of innovation source used by enterprises, especially from the characteristics of creativity in open innovation community. That is, from three aspects of creative information characteristics, creative emotional characteristics and creative provider characteristics to explore the impact factors of creative implementation value, for enterprises to identify potential development value of creativity, To reduce the cost of innovation source search provides the theoretical basis and method basis. Firstly, using the visual literature analysis method, combing the domestic and foreign innovation sources, open innovation community research results, on the basis of this, put forward the corresponding concept definition. A total of 120,293 ideas were collected from Starbucks MyStarbucksIdea community using data mining technology, and 1610 of them were analyzed by affective analysis method and binomial Logistic regression model. Using the same method to verify the impact of creative characteristics on the value of creative implementation in open and innovative communities in other industries. The empirical results show that creativity is popular, creative title complexity, creative content complexity, creative subjectivity, and so on. The positive degree of user participation, user's previous experience and user's reputation have significant influence on creative implementation value.) creativity negativity has no significant influence on creative implementation value. There are significant differences between the complexity of creative title and the complexity of creative content on the creative implementation value of open innovation community in different industries. Based on this, the inspiration of creative management in open innovation community is put forward.
【学位授予单位】：广西大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F273.1

【参考文献】