新媒体品牌维护与传播创新

发布时间：2018-03-21 22:29

  本文选题：国网北京市电力　切入点：新媒体矩阵　出处：《企业管理》2017年12期 　论文类型：期刊论文

【摘要】：正电网品牌的传播迎来媒介融合、信息聚合、系统综合的新阶段。国网北京市电力一直以来高度重视企业品牌建设,在"互联网+"引领创新驱动发展的背景下,电网企业品牌的传播将走向媒介融合、信息聚合、系统综合的新阶段。一、基于新媒体的实践创新点1.创建了"两微一端"官方媒体新布局。新媒体发展已经从单打独斗进入团队联盟作战的模式,国网北京市电力成立新媒体联盟,以公司外联部、媒体业务部和公司系
[Abstract]:The transmission of power grid brand ushered in a new stage of media convergence, information aggregation and system integration. Beijing Electric Power Company of China Power Grid has always attached great importance to enterprise brand construction, and under the background of "Internet" leading innovation and driving development, The brand communication of power grid enterprises will move towards a new stage of media convergence, information aggregation and system integration. 1. The new layout of the official media has been created. The development of the new media has changed from a single fight to a model of team alliance combat. China Network Beijing Electric Power has set up a new media alliance in order to establish a new media alliance with the company's external liaison department. Media Business and Corporate departments
【作者单位】： 国网北京市电力公司;
【分类号】：F273.2;F426.61;G206
，

本文编号：1645865