美卓矿机机械加工件的逆向定价研究

发布时间：2018-03-24 20:25

本文选题：逆向定价　切入点：定价模型　出处：《兰州大学》2017年硕士论文

【摘要】：在改革开放的三十多年中,中国的制造能力快速成长,一跃成为世界第一工厂。然而,近年来随着中国人口红利的消失、中国本土企业生产成本的增加、中国改革的模式从粗放型转变为集约型、人民币的升值以及经济全球化一体化的发展等外部环境的变化,越来越多的企业面临着采购成本不断上升的困境。如何选择和制定一个系统的定价模型,提高美卓矿机采购部门与供方的议价能力,从而控制和降低采购成本,对于美卓矿机的盈利能力是至关重要的。基于此,本文提出了逆向定价模型的解决方案来帮助美卓矿机降低采购成本,以提高美卓矿机的盈利能力及产品的竞争力。本文首先介绍了与逆向定价模型相关的定价理论和定价方法,其次介绍了美卓矿机在中国的发展,概述了美卓矿机目前的采购现状与定价流程,并以机械加工件为例,从供应商提高销售价格的需求、自身成本的压力、美卓矿机与供应商的关系这三个方面分析了美卓矿机定价流程中存在的问题以及产生这些问题的原因。在此基础上,提出运用逆向定价模型来解决目前美卓矿机目前存在问题的设想。通过对逆向定价模型的产品定位及模型选取,以及定价核心因素的选取,从原材料成本、加工成本、其它成本这三个维度来构建逆向定价模型的结构与框架,并以美卓矿机机械加工件的实际产品为研究对象,分析了逆向定价模型在实际运用中的有效性。最后本文介绍了逆向定价模型在降低采购成本、提高供方的绩效、获取供方的认可、改善供需双方的关系等方面取得的效果,并利用PDCA的指导思想,提出了逆向定价模型可持续优化的方向,期望通过对比分析逆向定价模型相对于传统报价模式的优势,进而将逆向定价模型推广到美卓矿机其它品类产品的定价,为控制和降低其它品类产品的采购成本提供借鉴。
[Abstract]:In the more than 30 years of reform and opening up, China's manufacturing capacity has grown rapidly and become the world's number one factory. However, in recent years, with the disappearance of China's demographic dividend, the production costs of local Chinese enterprises have increased. The pattern of China's reform has changed from extensive to intensive, the appreciation of RMB and the development of economic globalization. More and more enterprises are faced with the dilemma of increasing purchasing cost. How to select and develop a systematic pricing model to improve the bargaining power between the purchasing department and the supplier of Mejo mine machine, so as to control and reduce the purchase cost. Based on this, a reverse pricing model is proposed to help mezzo mine to reduce its purchasing cost. In order to improve the profitability and the competitiveness of the products, this paper first introduces the pricing theory and pricing methods related to the reverse pricing model, and then introduces the development of the mezzo mine in China. In this paper, the current purchasing status and pricing process of Metrand mine machine are summarized. Taking mechanical workpiece as an example, the pressure of supplier to increase the sales price and the pressure of its own cost is discussed. This paper analyzes the problems existing in the pricing process and the causes of these problems in the three aspects of the relationship between the Metro mine machine and the supplier. This paper puts forward the idea of using reverse pricing model to solve the existing problems of mezzo mine machine. Through the product orientation and model selection of reverse pricing model, as well as the selection of core pricing factors, from the cost of raw materials, processing costs, The structure and framework of the reverse pricing model are constructed from other cost dimensions, and the actual products of the mechanical processing parts of the Metrand mine machine are taken as the research object. This paper analyzes the effectiveness of reverse pricing model in practical application. Finally, this paper introduces the effectiveness of reverse pricing model in reducing procurement costs, improving supplier performance, obtaining supplier approval, and improving the relationship between supply and demand. With the guidance of PDCA, this paper puts forward the direction of sustainable optimization of reverse pricing model, and expects to compare and analyze the advantages of reverse pricing model compared with traditional pricing model. Then the reverse pricing model is extended to the pricing of other kinds of products of Metrand Mine, which provides a reference for controlling and reducing the purchasing cost of other kinds of products.
【学位授予单位】：兰州大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F416.4;F274

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