企业及市场经营效用函数形式研究

发布时间：2018-03-31 07:23

本文选题：经营效用　切入点：效用函数　出处：《运筹与管理》2017年05期

【摘要】：鉴于经营效用是企业制订战略决策和发展策略的重要影响因素,研究其基本效用类型,提出对应的函数形式,并在此基础上提出市场总体的综合经营效用测度方法。企业经营效用由自身经营效用和同业比较效用两部分线性合成,效用变量分别为企业单位盈利指标加权合成值及单位盈利水平与行业平均值的差,效用函数通过原点且单调,因此需将效用理论中对应于各种效用类型的对数函数、指数函数等进行坐标变换、旋转或对称。保守型和冒险型效用在定义域内分别为凹函数和凸函数,共组合为9种效用类型含81种基本函数形式,并给出各效用类型含义、经营特征和定价倾向。以市场份额作为各企业经营效用权重,构建幂平均效用合成模型作为市场总体综合经营效用测度。
[Abstract]:In view of the fact that business utility is an important influencing factor for enterprises to make strategic decisions and development strategies, this paper studies its basic utility types and puts forward corresponding functional forms. On the basis of this, the paper puts forward the comprehensive management utility measurement method of the market as a whole. The enterprise operation utility is composed of its own operation utility and the comparative utility of the same industry. The utility variable is the weighted composite value of the enterprise unit profit index and the difference between the unit profit level and the average value of the industry, and the utility function passes through the origin and is monotonous, so it is necessary to correspond the utility theory to the logarithmic function of various utility types. The conservative utility and the adventurous utility are concave function and convex function respectively in the domain of definition. There are 81 basic function forms in 9 utility types, and the meaning of each utility type is given. Taking market share as the operational utility weight of each enterprise, the power average utility synthesis model is constructed as the overall comprehensive operational utility measure of the market.
【作者单位】：集美大学航海学院;
【基金】：福建省自然科学基金资助项目(2015J05138);世界能源供需结构对能源航运格局的生成与支配研究
【分类号】：F224;F272.3

【参考文献】