企业专利战略和职能战略的相关性研究

发布时间：2018-04-04 14:04

本文选题：专利战略　切入点：职能战略　出处：《南京大学》2016年硕士论文

【摘要】：在企业战略研究方面,目前国内外关于专利战略的理论或实证研究基本上都是面向专利战略的基本问题,甚少有学者关注专利战略和其他企业战略的关系；同样的,国内外关于职能战略的文献数量显著小于企业战略和业务战略,且大多关注职能战略的规划、制定和执行,甚少关注职能战略和其他企业战略之间的关系；国内外关于专利战略和职能战略的关系研究几乎是空白,现有的文献都跳不出专利战略和技术创新、技术追赶、核心竞争力的关系的框架。目前学术界战略关系研究集中在不同企业之间战略的相互关系,而同一个公司集团内同一层次战略之间的横向关系的相关性研究几乎空白。本文在大量阅读国内外关于企业战略的理论实证文献资料后,发现专利战略和职能战略不仅仅在技术创新和核心竞争力打造上紧密联系,两者本身就是相互影响、相互配合、密不可分的,专利战略和市场战略、产品战略和技术战略有较强的相关性。本文在战略理论和战略研究方法上都进行了创新。理论层面,将战略研究视角从行为导向转向结果验证,把战略关系研究的引致性从间接转向直接,将战略关系研究范畴从企业间战略理论拓宽至企业内部战略理论,并打破现有战略联接机制的禁锢,直接研究了专利战略与三大职能性战略的双向关系。实证研究层面,为了论证本文观点的正确性并且提供实证支持,本文创新性的将定性分析方法和定量分析方法综合起来。实证案例分析法以智能手机生产商为例,整理出国内代表性手机生产厂商华为的专利战略、产品战略、市场战略和技术战略；并进行梳理分析,找出专利战略与职能性战略具有相关性的实证支持。实证计量运用eviews对量化后的专利战略、产品战略、市场战略和技术战略计算相关性,判断各战略之间的关联度。
[Abstract]:In the aspect of enterprise strategy research, at present, the theoretical and empirical research on patent strategy at home and abroad is basically a basic problem facing patent strategy, and few scholars pay attention to the relationship between patent strategy and other enterprise strategies.The number of domestic and foreign literature on functional strategy is significantly smaller than that of enterprise strategy and business strategy, and most of them pay attention to the planning, formulation and implementation of functional strategy, and little attention is paid to the relationship between functional strategy and other enterprise strategies.The research on the relationship between patent strategy and functional strategy at home and abroad is almost blank, and the existing literature can not jump out the framework of the relationship between patent strategy and technological innovation, technological catch-up and core competitiveness.At present, the study of strategic relationship in academic circles focuses on the strategic relationship among different enterprises, while the research on the correlation of horizontal relationship between strategies at the same level within the same corporate group is almost blank.After reading a large number of theoretical and empirical literature on enterprise strategy at home and abroad, this paper finds that patent strategy and functional strategy are not only closely related to technological innovation and core competitiveness, but also affect each other and cooperate with each other.Inseparable, patent strategy and market strategy, product strategy and technology strategy have strong relevance.This article has carried on the innovation in the strategy theory and the strategy research method.At the theoretical level, the perspective of strategic research is shifted from behavior-oriented to result verification, the inducement of strategic relations is changed from indirect to direct, and the scope of strategic relations is broadened from inter-firm strategic theory to internal strategic theory.And break through the existing strategic linkage mechanism, and directly study the relationship between patent strategy and three functional strategies.In order to prove the correctness of this paper and provide empirical support, the qualitative analysis method and quantitative analysis method are innovatively integrated in this paper.The empirical case analysis takes smartphone manufacturers as an example to sort out the patent strategy, product strategy, market strategy and technology strategy of Huawei, a representative domestic handset manufacturer;To find out the patent strategy and functional strategy has the correlation of empirical support.Empirical measurement uses eviews to calculate the relativity of patent strategy, product strategy, market strategy and technical strategy after quantification, and to judge the correlation degree of each strategy.
【学位授予单位】：南京大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F273.1

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