W照明制造公司竞争战略研究

发布时间：2018-04-07 14:54

本文选题：供给侧结构性改革　切入点：中小型照明制造业　出处：《云南师范大学》2017年硕士论文

【摘要】：我国“十三五”规划中提出在投入结构方面,逐步重视知识、信息、技术、人才等各类高级投入因素的使用,企业之间基本生产资料的竞争逐步转变为软实力的竞争,包括管理水平的提高,竞争战略管理等。本文对W照明制造公司竞争战略进行研究,是对战略管理理论的一次尝试,对公司的发展具有很强的指导意义,对制造业同类企业发展具有借鉴意义。本文研究的主要内容主要包括以下三个方面:一、分析了W公司的发展现状,并对W公司的竞争优势及竞争战略执行情况进行了判断;二、分析了W公司所面临的宏观环境中的行业环境,并分析了W公司的四方面关键成功因素:战略共识达成、企业文化倡导、组织架构建设、创新机制完善等;三、运用SWOT研究方法,分析了W公司竞争战略制定过程中所面临的优势、劣势、机会和威胁。通过研究,本文的主要研究结论是以下二个方面:一、通过对W公司内外部环境分析,提出W公司应采取差异化的竞争战略。二、提出W公司战略共识达成、企业文化倡导、组织架构建设、创新机制完善等四个方面的职能策略及相关具体措施来支撑W公司上述竞争战略。本文的创新之处在于以下三个方面:一、研究背景创新。本文是在国家“十三五”规划背景下,具体结合了供给侧结构性改革的相关要求这一背景展开相关研究;二、研究对象创新。本文以中小型照明制造企业W公司作为研究对象,在国内外学者的研究中尚属首次;三、研究内容创新。本文运用科学的管理方法,对W公司外部、内部环境分析,提出了公司竞争战略,并制定了相应的竞争策略,在国内外文献研究中尚属少数。
[Abstract]:In the 13th Five-Year Plan of our country, it was proposed that in terms of input structure, we should gradually attach importance to the use of various advanced input factors, such as knowledge, information, technology, talent, etc., and the competition among enterprises for basic means of production gradually changed into a competition for soft power.Including the improvement of management level, competitive strategy management and so on.This paper studies the competitive strategy of W Lighting Manufacturing Company, which is an attempt of strategic management theory, which has a strong guiding significance for the development of the company and a reference significance for the development of similar manufacturing enterprises.The main contents of this paper include the following three aspects: first, the development of W Company is analyzed, and the competitive advantage and competitive strategy implementation of W Company are judged.This paper analyzes the industry environment in the macro environment faced by W Company, and analyzes the four key success factors of W Company: strategic consensus, corporate culture advocacy, organizational structure construction, innovation mechanism perfection, etc.This paper analyzes the advantages, disadvantages, opportunities and threats faced by W Company in the process of making competitive strategy by using the method of SWOT.The main conclusions of this paper are as follows: first, through the analysis of the internal and external environment of W Company, the author points out that W Company should adopt a differentiated competitive strategy.Secondly, the paper puts forward four functional strategies and relevant specific measures to support the above competition strategy of W Company: reaching a consensus of strategy, advocating corporate culture, building up organizational structure and perfecting innovation mechanism.The innovation of this paper lies in the following three aspects: first, research background innovation.Under the background of the "13th Five-Year Plan", this paper specifically combines the relevant requirements of supply-side structural reform to carry out the relevant research; second, the research object innovation.This paper takes W Company, a small and medium-sized lighting manufacturer, as the research object, and it is the first time in the research of scholars at home and abroad; third, the research content innovation.Based on the scientific management method, this paper analyzes the external and internal environment of W Company, puts forward the competitive strategy of the company, and formulates the corresponding competitive strategy, which is still a minority in the literature research at home and abroad.
【学位授予单位】：云南师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F271;F426.6

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