企业开放式创新众包模式选择研究

发布时间：2018-04-08 23:38

本文选题：开放式创新　切入点：众包　出处：《北京理工大学》2016年硕士论文

【摘要】：技术创新是提升企业竞争力,保持可持续发展的利器。因此,企业将其视为取得成功的必经之路。在20世纪的大部分时间里,企业一直坚信这样一句话,“如果你希望事情沿着正确的轨迹前进的话,那么就必须自己动手。”但在现今的知识经济时代,企业仅仅依靠内部的资源进行高成本的创新活动,已经难以适应快速发展的市场需求以及日益激烈的企业竞争。在这种背景下,"开放式创新"正在逐渐成为企业创新的主导模式。而众包作为企业开放式创新方式的一种,就开始出现就得到了广泛的应用和关注。本文以企业开放式创新众包模式选择为研究对象,通过运用多种理论基础和研究方法进行研究工作。首先,本文通过剖析国内外相关研究,从众包的发包方、中介平台、接包方等几个方面,对众包的形成动因、构成要素、运作模式等进行了探讨和分析。其次,本文从企业内在条件和外在条件两个方面,通过结合企业动态能力理论、期望确认理论以及企业客观条件等要素,构建了企业众包模式参与效果影响因素模型,系统分析了模型作用机理。最后,本文以企业众包模式参与效果影响因素模型为基础,设计问卷,并以猪八戒网众包参与企业对主要调查对象,结合实地走访企业,发放问卷收集数据,运用结构方程模型进行实证分析,通过实例调查和实证研究,对影响企业参与众包模式取得良好绩效的因素进行分析,并提出相应的政策建议。
[Abstract]:Technological innovation is a sharp weapon to enhance the competitiveness of enterprises and maintain sustainable development.Therefore, the enterprise regards it as the only way to succeed.For much of the 20th century, companies believed in the saying, "if you want things to go the right way, you have to do it yourself."However, in the era of knowledge economy, it is difficult for enterprises to adapt to the rapid development of the market and the increasingly fierce competition because they only rely on the internal resources to carry out high cost innovation activities.Under this background, open innovation is gradually becoming the leading mode of enterprise innovation.Crowdsourcing, as an open innovation method, has been widely used and concerned.In this paper, the open innovation crowdsourcing model is chosen as the research object, through the use of a variety of theoretical basis and research methods to carry out research.First of all, through the analysis of domestic and foreign related research, the author discusses and analyzes the causes, elements and operation mode of crowdsourcing from the following aspects: the supplier, the intermediary platform, the contractor, and so on.Secondly, from two aspects of the internal and external conditions of the enterprise, by combining the dynamic capability theory, the expectation confirmation theory and the objective conditions of the enterprise, this paper constructs the model of the influencing factors of the participation effect of the enterprise crowdsourcing model.The mechanism of the model is analyzed systematically.Finally, based on the model of influencing factors of enterprise crowdsourcing model, this paper designs a questionnaire, and with Zhu Bajie network crowdsourcing enterprises to the main survey objects, combined with on-site visits to enterprises, the distribution of questionnaires to collect data,Based on the structural equation model, this paper analyzes the factors that influence the enterprises' participation in crowdsourcing model to obtain good performance, and puts forward the corresponding policy recommendations.
【学位授予单位】：北京理工大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F273.1

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