存在盗版下网络外部性对信息产品定价的影响

发布时间：2018-04-13 09:40

本文选题：信息产品 + 盗版产品　；参考：《系统工程理论与实践》2017年03期

【摘要】：在市场中存在盗版产品情形下,研究了网络外部性对信息产品定价策略的影响.信息产品提供商可以选择不同的产品质量以控制盗版.在产品质量外生情形下,给出了提供商的三种信息产品定价策略,并分析了网络外部性对产品定价与提供商利润的影响.在产品质量内生的情况下,探讨了网络外部性对产品质量的影响.结果表明:较小的网络外部性对信息产品定价策略没有影响.较大的网络外部性会导致市场出现盗版产品,致使提供商降低价格以吸引更多消费者.然而,较大的网络外部性导致提供商收益减少.此外,较小的网络外部性会促使提供商降低产品质量,而较大的网络外部性会激励提供商提高产品质量.同时,还分析了网络外部性对消费者剩余和社会福利的影响.
[Abstract]:In the presence of pirated products in the market, the influence of network externalities on pricing strategies of information products is studied.Information product providers can choose different product quality to control piracy.In the case of product quality externalities, three information product pricing strategies of providers are given, and the influence of network externalities on product pricing and provider profits is analyzed.In the case of endogenous product quality, the influence of network externality on product quality is discussed.The results show that small network externalities have no effect on information product pricing strategy.Greater network externalities can lead to pirated products, leading providers to lower prices to attract more consumers.However, the larger network externalities lead to the reduction of the provider's income.In addition, smaller network externalities will encourage providers to reduce product quality, while larger network externalities will motivate providers to improve product quality.At the same time, the influence of network externality on consumer surplus and social welfare is analyzed.
【作者单位】：对外经济贸易大学国际经济贸易学院;西南交通大学经济管理学院;北京航空航天大学交通科学与工程学院;
【基金】：国家自然科学基金(71101120,71440016) 四川省软科学研究计划(2015ZR0217) 四川循环经济研究中心规划项目(XHJJ-1515)~~
【分类号】：F274

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