南通市农产品网络营销的发展对策研究

发布时间：2018-04-18 11:15

本文选题：南通市 + 农产品　；参考：《浙江海洋大学》2017年硕士论文

【摘要】：随着我国经济的发展,我们逐渐步入互联网时代,信息技术与营销手段的结合形成了一种新式的销售方式,即网络营销模式。网络营销虽然在我国发展的时间并不长,但随着时代的发展,我们相信未来网络营销的发展前景是很可观的。在网络营销的模式下,农产品的销售也有了更为远阔的发展前景。随着民众的消费模式的更新,网络营销在未来将会成为农产品销售的重要模式之一。本文在有效的整合了市场营销的观念以及最新的网络营销的观念的基础之上,先后分析了国内外现有的农产品网络营销的模式经验,以我国的南通市的农产品网络营销为案例进行分析,对于目前南通市的农产品网络营销的发展现状做了充分的调研,并通过文献分析与调查等方法对南通市发展特色农产品网络营销的环境进行了细致分析,同时提出了构建网络营销发展的模式以及其保障体系,加快推进网络营销。希望自己的研究能够对南通市特色农产品网络营销的深入发展产生一定的指导价值。南通市农产品网络营销工作作为全省的网络营销的示范基地,其发展有利于推动全省的农产品网络营销经验的发展。南通市深刻的认识到,想要在竞争激烈的农产品的销售市场中有效的抢占到市场份额,那么充分的革新我们现有的营销模式是最为有效的途径之一,在发展农产品网络营销模式中,政府的作用也是非常关键的,想要让全民参与全民树立网络营销的意识,那么就需要当局的政府进行有效的宣传工作,以及出台相应的政策去鼓励配合南通市的农产品网络营销模式的发展。本文主要研究内容是:第一章主要内容为绪论。对于本文研究的农产品模式的背景进行了简单的阐述,对于其发展的意义及目的进行概述,确定课题的研究方法以及思路总括。第二章为相关概念与理论综述,主要对本文研究涉及的相关概念进行界定和分析,对网络营销以及农产品网络影响等内容进行深入阐述,从南通市的农产品网络营销的特点入手,深入的研究南通市的农产品网络营销的发展模式。第三章为南通市农产品网络影响现状以及存在的问题进行阐述,通过文献分析、查阅年鉴、走访调查等方法获取研究数据与资料,对于南通市的农产品网络营销模式的发展现状进行了有关的走访研究对于目前存在的一些需要改进的地方作出了针对性的评述。第四章的主要内容是针对南通市的农产品网络营销中存在的问题,结合目前的我国最新的网络营销模式的概念以及参照国内外优秀的提出建议。第五章的主要内容就是对于农产品网络营销模式的总结以及对于未来发展前景的展望。本文对于农产品网络营销模式的流程的详尽的叙述,提出应该建立农产品网络营销模式的制度体系发展,为我国的农产品网络营销提供政策和制度上的保证,进而能够发挥更大的经营效益。本文对于农产品网络营销以南通市的农产品网络营销为案例进行分析,对于全国的农产品网络营销都具有一定的参照意义。
[Abstract]:With the development of our economy, we gradually entered the Internet era, the combination of information technology and marketing means the formation of a new way of selling, namely the network marketing mode. Although network marketing in China's development time is not long, but with the development of the times, we believe that the future prospects for the development of network marketing is very impressive in the network marketing mode, the sales of agricultural products also have a more broad prospects for development. With the far public consumption model, network marketing in the future will become one of the important mode of sales of agricultural products. Based on the effective integration of the marketing concept and the new network marketing the concept, has analyzed the mode of network marketing the existing experience of agricultural products at home and abroad, with the network marketing of agricultural products in China in the city of Nantong as a case analysis for the current Nantong city agriculture The current situation of the development of network marketing products to do a full investigation, and through literature analysis and survey methods of Nantong city development characteristics of agricultural products marketing network environment are analyzed, and puts forward the mode of development of network marketing and its security system, accelerate the network marketing. I hope my research can produce a certain direction for the further development of Nantong characteristic agricultural products marketing network. Nantong agricultural products marketing network work as the province's network marketing demonstration base, its development is conducive to promoting the development of agricultural product network marketing experience of the province. Recognizing the profound Nantong City, want to in the fierce competition in the agricultural products market effectively to seize the market share, so full of innovation of our existing marketing model is one of the most effective way in the network marketing mode of development of agricultural products In the role of the government is also very important, want to let the people involved in the whole set of network marketing consciousness, then the authorities need for effective government propaganda work, and the introduction of appropriate policies to encourage the development of agricultural product network marketing model with the city of Nantong. The main content of this paper is the main content of the first chapter is the introduction: for this study the agricultural product pattern background was expounded and summarized the purpose and significance of its development, determine the research methods and ideas in research. The second chapter is the summary of relevant concepts and theories, defines and analyzes the related concepts of this thesis, the network marketing and the network of agricultural products the influence of the content of in-depth exposition, starting from the characteristics of the network marketing of agricultural products of Nantong City, the development of network marketing of agricultural products in-depth research in the city of Nantong Model. The third chapter is the actuality of agricultural products in Nantong city network effects and the existing problems are discussed, through literature analysis, to obtain research data and information Yearbook, interview investigation method, the study visits related to the improvement of the existing development status of local agricultural product network marketing mode for Nantong city to make the targeted review. The main content of the fourth chapter is the existence of the network marketing of agricultural products in Nantong City, the problems in our country at present, combined with the concept of the new network marketing model and referring to the domestic and foreign excellent suggestions. The main content of the fifth chapter is the agricultural product network marketing mode of the summary and outlook for the prospects for the future development. The process for agricultural product network marketing model of the detailed narration, it proposes the establishment of agricultural product network marketing mode System development, provide policy and institutional guarantee for the network marketing of agricultural products in China, and can play a greater performance. In this paper, for the network marketing of agricultural products in the network marketing of agricultural products of Nantong city as an example to analyze, have certain reference significance for the network marketing of agricultural products in the country.

【学位授予单位】：浙江海洋大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F323.7;F724.6;F274

【相似文献】