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人类学视野下的商品生产与消费——从西方工商人类学的发展谈起

发布时间:2018-04-18 17:48

  本文选题:工商人类学 + 商品 ; 参考:《中国人民大学学报》2016年01期


【摘要】:纵观西方工商人类学的发展足迹,人类学之于工商业研究的贡献,在于其为人们提供了从文化角度理解商品生产、消费的契机。在人类学对于"物"的研究范式下,商品只是"物"的呈现阶段之一。但是,只有从"物"的角度,透视商品的前世今生中所附着的社会、文化场景,商品才得以与人发生更为深刻的文化关联。而要了解它的奥妙,必须深入人们的日常生活进行表述和理解。商品的选择、劳动的过程,正是埋没在日常生活中无言的实践。它有赖于人类学传统所擅长的富有自然主义的研究方法给以辨析和提取,从而探索其中的终极意义与人性的温度。在中国,工商人类学的发展具备深厚的现实土壤,并有望对人类学研究方法论、核心议题等做出更多的理论贡献。
[Abstract]:Looking at the development footprint of western business anthropology, the contribution of anthropology to industrial and commercial research is that it provides people with an opportunity to understand commodity production and consumption from a cultural point of view.Under the paradigm of anthropology, commodity is only one of the present stages of "thing".However, only from the point of view of "things", can commodities have a more profound cultural relationship with people through the social and cultural scenes attached to them in their previous lives.In order to understand its mystery, we must express and understand it deeply in our daily life.The choice of goods, the process of labor, is buried in the practice of daily life.It depends on the naturalistic research method which anthropology tradition excels in to differentiate and extract so as to explore the ultimate meaning and the temperature of human nature.In China, the development of business anthropology has deep realistic soil, and is expected to make more theoretical contributions to anthropology research methodology and core issues.
【作者单位】: 中国人民大学社会学理论与方法研究中心人类学研究所;天津社会科学院社会治理与公共政策研究中心社会学研究所;
【分类号】:F270

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1 田广;邵欢;;跨文化与跨民族市场营销的人类学思考[J];河北经贸大学学报(综合版);2014年02期



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