基于价值链理论的G公司供应链服务优化设计研究

发布时间：2018-04-19 22:20

本文选题：价值链 + 供应链服务　；参考：《广东财经大学》2017年硕士论文

【摘要】：随着国内经济的稳定发展,服务业在国民经济中所占的比例日益提高,服务行业内的企业同时也面临着日益激烈的竞争,这为企业带来了巨大的冲击,也给企业的生存、发展带来了诸多不安定的因素。迈克尔·波特教授提出的价值链理论揭示了企业之间的竞争是企业整个价值链条上所有环节的竞争,而不是仅仅局限于某个环节上,对于企业而言,价值链条上所有环节的综合竞争力决定了企业自身在市场中竞争力的强弱。为能提高G公司的综合竞争力,本文以波特教授的价值链理论作为指导,以G公司的供应链服务作为研究对象,透过系统分析行业价值链以及企业内、外部价值链,并结合SWOT分析,对G公司的供应链服务模式进行梳理,指出其存在的不足,从物流、资金流以及信息流这三大供应链服务模块着手,研究如何优化设计目前G公司的供应链服务,最终提出供应链服务模式优化的方案以及公司规划并配套相应的实施措施。本文也希望能从对G公司的个案研究中总结出可以在行业内推广实践的方法、经验,以促进行业发展。
[Abstract]:With the steady development of domestic economy, the proportion of service industry in the national economy is increasing day by day, and the enterprises in the service industry are also facing increasingly fierce competition, which has brought great impact to the enterprises, and also to the survival of the enterprises. Development has brought many unstable factors. The theory of value chain put forward by Professor Michael Porter reveals that competition among enterprises is the competition of all links in the whole chain of value of an enterprise, rather than being confined to only one link. The comprehensive competitiveness of all links in the value chain determines the competitiveness of enterprises in the market. In order to improve the comprehensive competitiveness of G Company, this paper, guided by Professor Porter's value chain theory, takes the supply chain service of G Company as the research object, and analyzes the industry value chain as well as the internal and external value chain through the systematic analysis of the industry value chain and the internal and external value chain. Combined with the analysis of SWOT, this paper combs the supply chain service mode of G Company, points out its shortcomings, and starts with three supply chain service modules, namely, logistics, capital flow and information flow. This paper studies how to optimize and design the supply chain service of G Company, and finally puts forward the scheme of the optimization of supply chain service mode and the company planning and supporting corresponding implementation measures. This paper also hopes to sum up the practical methods and experiences from the case study of company G in order to promote the development of the industry.
【学位授予单位】：广东财经大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F752.6;F274

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