西部管道有限责任公司发展战略研究

发布时间：2018-04-26 16:29

本文选题：石油天然气 + 管道运输　；参考：《兰州大学》2017年硕士论文

【摘要】：管道运输已经成为继铁路、公路、水运、空运之后的第五大运输业,管道运输具有运量大、不受气候和地面因素限制、可连续运行、成本低等传统运输方式无法比拟的优点。我国油气管道的发展始于70年代,进入二十一世纪以来,国内油气管道运输业发展迅猛,油气管道的运输距离迅速增加,油气管道的口径不断增大,油气管道周转能力大幅度提高,油气管道正在由传统的线路模式发展成为网状系统。截止2015年底,我国陆上油气管道总里程达到12万公里,油气管道运输业在国民经济社会建设中具有相当重要的作用。油气管道建成投用之后,其运营管理界面一般按照地理区域进行划分,本文所分析的西部管道有限责任公司即是负责运营管理我国西北地区新、甘、青三省内中石油所属油气管道的管道运输企业。本文运用战略管理的理论、方法和工具,对西部管道有限责任公司进行了战略分析和战略制定,并对战略的实施与控制给出了措施。本文首先对公司所面临的政治、经济、社会文化、科技等宏观环境进行了分析,对油气管道运输行业与市场环境、行业竞争结构、顾客以及主要竞争者进行了分析,对公司的资源、能力、经营现状以及企业文化等内部环境进行了分析。接着,本文对公司所面临的内外部环境关键影响因素进行了分析和评价,利用SWOT分析模型对公司所面临内外部环境关键影响因素进行了匹配和分析,制定了公司总体战略、业务战略和职能战略。最后,本文对公司战略的实施与控制给出了措施。通过本文研究发现,西部管道有限责任公司在当前内外部环境下应当实施维持型总体战略,并在业务层面辅助以成本领先战略。作为我国四大油气战略通道的西北通道,也是我国天然气进口的重要通道,天然气管输业务将成为其未来的业务增长点。尽管公司未来的发展前景较好,但公司对大型关键设备的维检修能力不足,在人才建设上缺乏有效的培养机制,公司应当在实施维持型总体战略的同时,将更多的资源和精力投入到人才培养和储备工作中。本文对西部管道有限责任公司的战略分析以及制定的战略和相应的实施与控制措施,对其今后的发展和战略管理重点具有一定的参考意义,同时也为油气管道运输行业其他企业的战略管理提供了一定借鉴。
[Abstract]:Pipeline transportation has become the fifth largest transportation after railway, highway, waterway and air transportation. Pipeline transportation has many advantages, such as large volume, not restricted by climate and ground factors, continuous operation, low cost and so on. The development of oil and gas pipelines in China began in the 1970s. Since the 21 century, the domestic oil and gas pipeline transportation industry has developed rapidly, the transportation distance of oil and gas pipelines has increased rapidly, and the caliber of oil and gas pipelines has been increasing. The turnover capacity of oil and gas pipeline has been greatly improved, and the oil and gas pipeline is developing from the traditional line mode to a network system. By the end of 2015, the total mileage of onshore oil and gas pipelines in China has reached 120000 km, and oil and gas pipeline transportation plays an important role in the construction of national economy and society. After the oil and gas pipeline is put into use, its operation and management interface is generally divided according to the geographical area. The western pipeline limited liability company analyzed in this paper is responsible for the operation and management of the Northwest region of China. The pipeline transportation enterprises of PetroChina's oil and gas pipelines in the three provinces of Qinghai. Based on the theory, methods and tools of strategic management, this paper analyzes and formulates the strategy of the Western Pipeline Company Limited, and gives some measures for the implementation and control of the strategy. Firstly, this paper analyzes the macro environment of the company, such as politics, economy, social culture, science and technology, and analyzes the oil and gas pipeline transportation industry and market environment, industry competition structure, customers and main competitors. Analysis of the company's resources, capabilities, management status and corporate culture and other internal environment. Then, this paper analyzes and evaluates the key factors of the internal and external environment, matches and analyzes the key factors of the internal and external environment by using the SWOT analysis model, and formulates the overall strategy of the company. Operational and functional strategies Finally, this paper gives the measures to implement and control the company strategy. Through the research of this paper, it is found that the western pipeline limited liability company should implement the overall strategy of maintaining type under the current internal and external environment, and assist the cost leading strategy in the business level. As the four major strategic passage of oil and gas in China, the Northwest Passage is also an important channel for the import of natural gas in China. The pipeline transportation of natural gas will become its future business growth point. Although the future development prospect of the company is good, the maintenance and repair ability of the company to the large key equipment is insufficient and the effective training mechanism is lacking in the construction of talents, so the company should carry out the overall strategy of maintenance type at the same time. Put more resources and energy into talent training and reserve work. This paper has a certain reference significance to the strategic analysis, the strategy and the corresponding implementation and control measures of the Western Pipeline Co., Ltd., for its future development and strategic management emphasis. At the same time, it also provides some reference for the strategic management of other enterprises in oil and gas pipeline transportation industry.
【学位授予单位】：兰州大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F426.22;F272

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