创业榜样对创业意愿的影响机制

发布时间：2018-04-26 15:04

本文选题：创业榜样 + 创业认知　；参考：《技术经济与管理研究》2017年07期

【摘要】：创业榜样的示范效应能够激发他人产生创业意愿,因此,很多创业支持政策把创业榜样作为激励工具。已有研究探讨了社会网络创业榜样的"有"和"无"对创业意愿的影响,文章则进一步将创业榜样细分为媒体创业榜样、虚拟社区创业榜样和社会网络创业榜样三个类别。文章基于计划行为理论(TPB)构建分析框架,将创业认知作为中介变量,引入创业规模、创业行业认同、信任倾向、初始资源禀赋相似程度和关系强度五个调节变量,研究不同类别的创业榜样对创业意愿产生影响的具体方式、创业榜样与创业意愿的关系在不同条件下的变化及其背后的原因。文章提出的分析框架表明,不同类型的创业榜样通过不同的方式影响创业意愿,且影响强度受到不同因素的调节。
[Abstract]:The demonstration effect of entrepreneurial role models can stimulate others to create entrepreneurial willingness. Therefore, many entrepreneurship support policies use entrepreneurial role models as incentive tools. The influence of "have" and "nothing" of social network entrepreneurial role models on entrepreneurial willingness has been discussed. The article further subdivides entrepreneurial role models into three categories: media entrepreneurial role models, virtual community entrepreneurial role models and social network entrepreneurial role models. Based on the theory of planning behavior, this paper constructs an analytical framework, takes entrepreneurial cognition as an intermediary variable, and introduces five regulatory variables: entrepreneurial scale, entrepreneurial industry identity, trust tendency, similarity degree of initial resource endowment and relationship intensity. This paper studies the specific ways that different types of entrepreneurial role models have an impact on entrepreneurial willingness, the changes of the relationship between entrepreneurial role models and entrepreneurial willingness under different conditions and the reasons behind them. The analytical framework proposed in this paper shows that different types of entrepreneurial role models influence entrepreneurial willingness in different ways and the influence intensity is regulated by different factors.
【作者单位】：武汉纺织大学;
【基金】：国家自然科学基金青年基金项目(71403198) 湖北省教育厅人文社科重点项目(15D049)
【分类号】：F279.2

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