经济全球化背景下传统国有外贸企业的多元化经营战略研究

发布时间：2018-04-27 19:27

本文选题：传统国有外贸企业 + 战略转型　；参考：《东南大学》2017年硕士论文

【摘要】：我国外贸行业的逐步放开及经济全球化时代的到来,政策优势所形成的垄断经营的格局已经难以再现,传统国有外贸企业的代理制经营模式已经难以适应市场的要求。传统国有外贸企业唯有梳理分析当前企业经营内外环境的变化,依托原有业务及企业资源构建企业自身核心能力,建立以核心能力为中心的企业多元化经营的协同发展机制,才能较快的摆脱经营困境,实现企业的可持续发展。首先基于我国经济的发展,对传统国有外贸企业进行了概念的界定,在前人研究的基础上分析整理多元化战略管理理论及传统国有外贸企业进行多元化发展的可能为全文奠定理论基础。其次,分析传统国有外贸企业当前所面临的问题及所处的经济形势,分析传统国有外贸企业进行多元化经营的可能性及必要性。再次,基于传统国有外贸企业多元化经营的"目标-路径"的思想重点分析传统国有外贸企业多元化经营的运作模式。接着,以HS公司为例阐述传统国有外贸企业多元化经营的实现方式并归纳总结传统国有外贸企业实现多元化经营的一般路径,为传统国有外贸企业的多元化经营提供了一定的参考。通过研究,主要得出以下结论:1、传统国有外贸企业的代理制经营模式难以适应当前市场经济的要求,普遍出现规模缩小,利润下降的现象。2、传统国有外贸企业因诸多因素的影响,实施战略转型存在一定的难度。3、传统国有外贸企业基于长期经营的积累,在实施多元化经营过程中存在一定的优势。4、传统国有外贸企业实施多元化经营必须依托企业当前所面临的客观环境及企业自身资源结合发展目标,制定合理的发展路径。
[Abstract]:With the gradual liberalization of China's foreign trade industry and the arrival of the era of economic globalization, the pattern of monopoly management formed by the policy advantages has been difficult to reproduce, and the agency management mode of the traditional state-owned foreign trade enterprises has been difficult to meet the requirements of the market. The traditional state-owned foreign trade enterprises can only analyze the changes of the internal and external environment of the current enterprises, build up the core competence of the enterprises based on the original business and enterprise resources, and establish the cooperative development mechanism of diversified management with the core competence as the center. In order to get rid of the management predicament quickly, realize the sustainable development of the enterprise. Firstly, based on the economic development of our country, the concept of traditional state-owned foreign trade enterprises is defined. On the basis of previous studies, this paper analyzes and collates the theory of diversification strategy management and the possibility of diversified development of traditional state-owned foreign trade enterprises, which lays a theoretical foundation for the full text. Secondly, it analyzes the current problems and economic situation of traditional state-owned foreign trade enterprises, and analyzes the possibility and necessity of diversification of traditional state-owned foreign trade enterprises. Thirdly, based on the idea of "goal-path" of diversification of traditional state-owned foreign trade enterprises, this paper focuses on analyzing the operation mode of diversification of traditional state-owned foreign trade enterprises. Then, taking HS Company as an example, the paper expounds the way to realize diversification of traditional state-owned foreign trade enterprises and summarizes the general path to realize diversification of traditional state-owned foreign trade enterprises. It provides a certain reference for the diversification of traditional state-owned foreign trade enterprises. Through research, we can draw the following conclusion: 1. The traditional agency business model of state-owned foreign trade enterprises is difficult to adapt to the requirements of the current market economy, and the scale is generally reduced. Due to the influence of many factors, it is difficult for the traditional state-owned foreign trade enterprises to carry out the strategic transformation. The traditional state-owned foreign trade enterprises are based on the accumulation of long-term management. In the process of implementing diversification, there are certain advantages. The traditional state-owned foreign trade enterprises must rely on the objective environment and the development target of their own resources to make a reasonable development path.
【学位授予单位】：东南大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F752.6;F272

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