中国南方航空股份有限公司企业文化建设问题研究

发布时间：2018-04-28 00:03

本文选题：企业文化 + 企业文化建设　；参考：《吉林财经大学》2017年硕士论文

【摘要】：通过研究发达国家的一些企业的发展历程,可以很显然的发现,这些品牌的创造企业都有着非常优秀的企业文化,在企业的发展过程管理者善于将企业文化渗透到企业的管理中。因此,企业要想稳定发展就必须有先进的企业文化做指引。改革开放以来,我国国有企业的文化建设,基本还处于效仿发达国家优秀企业的模式,我国企业也在逐渐开始对企业文化有了清晰的认识,若想支撑企业的快速发展,必须要建立起中国本土模式、建设适合企业实际情况的企业文化。因此,深刻了解企业文化、借鉴国外优秀企业文化、发展自身的企业文化已经成为我国企业发展必须要面对和解决的重要问题。本文结合中国南方航空股份有限公司的企业文化建设研究,对南航公司企业文化建设过程中存在的问题和问题原因进行研究、分析,进而提出解决问题的对策,希望通过这些研究工作,能够帮助南航公司在企业文化建设上提供建议,最终帮助其完善企业文化的建设,为南航的发展壮大尽一份力。本文第一章着重介绍了企业文化的研究背景和意义,国内外企业文化的现状,简单阐述了本文的内容和框架、研究方法和创新点;其次,对企业文化的理论和相关概念进行了概述;其三,通过研究中国南方航空股份有限公司的企业文化建设的发展历程和现状,深入了解南航公司的企业文化建设情况,并设计出针对南航公司的企业调查问卷;其四,根据企业文化理论和调查问卷的反馈,总结并深入的分析了南航公司企业文化建设中存在的问题和原因;最后,针对南方航空股份有限公司企业文化问题的特点和企业的实际情况,为改进企业文化提出了合理的对策和建议。
[Abstract]:By studying the development of some enterprises in developed countries, we can clearly find that the enterprises that create these brands have very good corporate culture. In the process of enterprise development managers are good at infiltrating corporate culture into enterprise management. Therefore, if enterprises want to develop steadily, they must have advanced corporate culture to guide them. Since the reform and opening up, the cultural construction of state-owned enterprises in China is still in the mode of emulating the excellent enterprises in developed countries, and the enterprises in our country are gradually beginning to have a clear understanding of the corporate culture, if they want to support the rapid development of enterprises, It is necessary to establish a local Chinese model and build a corporate culture suitable to the actual situation of the enterprise. Therefore, to deeply understand corporate culture, learn from foreign excellent corporate culture, and develop its own corporate culture has become an important problem that must be faced and solved in the development of Chinese enterprises. Based on the research of the enterprise culture construction of China Southern Airlines Co., Ltd., this paper studies the problems and causes in the process of the enterprise culture construction of China Southern Airlines, and then puts forward the countermeasures to solve the problems. I hope that through these research work, can help Southern Airlines to provide suggestions in the construction of corporate culture, and ultimately help it to improve the construction of corporate culture, and contribute to the development and growth of Southern Airlines. The first chapter focuses on the background and significance of corporate culture, the current situation of corporate culture at home and abroad, and briefly describes the content and framework of this paper, research methods and innovative points. The theory and related concepts of corporate culture are summarized. Thirdly, by studying the development course and present situation of the enterprise culture construction of China Southern Airlines Co., Ltd., the author deeply understands the enterprise culture construction of China Southern Airlines. Finally, according to the theory of corporate culture and the feedback of the questionnaire, summarized and deeply analyzed the problems and reasons in the construction of corporate culture of China Southern Airlines. In view of the characteristics of the enterprise culture problems and the actual situation of the enterprises, this paper puts forward some reasonable countermeasures and suggestions for the improvement of the enterprise culture.
【学位授予单位】：吉林财经大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F270;F562.6

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