价值共创研究的演进与展望——从“顾客体验”到“服务生态系统”视角

发布时间：2018-05-01 15:13

本文选题：价值共创 + 服务主导逻辑　；参考：《外国经济与管理》2016年09期

【摘要】：价值共创是价值创造主体通过服务交换和资源整合而共同创造价值的动态过程。价值共创突破了传统企业创造价值的观点,成为营销学界研究的重要主题。随着网络经济的发展,价值共创的视角从企业和顾客的二元互动转变到多个社会经济参与者的动态网络互动。本文首先对国外价值共创研究视角的发展脉络进行了系统梳理,分析了顾客体验、服务主导逻辑、服务逻辑、服务科学和服务生态系统五个视角,研究发现:价值共创的早期思想萌芽于共同生产,正式开始于顾客体验,发展于服务主导逻辑,服务生态系统视角的价值共创受到广泛关注;然后基于价值共创的概念,从"价值"、"共同"、"创造"三方面对五个视角进行了深入比较,阐明了不同视角的差别;最后对价值共创未来的研究提出展望。
[Abstract]:Value creation is a dynamic process of value creation by means of service exchange and resource integration. Value creation breaks through the viewpoint of value creation of traditional enterprises and becomes an important subject of marketing research. With the development of network economy, the perspective of value creation has changed from the dual interaction between enterprises and customers to the dynamic network interaction of many social and economic participants. Firstly, this paper systematically combs the development of the perspective of value creation in foreign countries, and analyzes the five perspectives of customer experience, service leading logic, service logic, service science and service ecosystem, and analyzes the following five perspectives: customer experience, service leading logic, service science and service ecosystem. It is found that the early thought of value creation originates from co-production, formally begins from customer experience, develops in service-oriented logic, and the value creation from the perspective of service ecosystem receives extensive attention; then the concept of value creation is based on the concept of value creation. This paper makes a deep comparison of the five perspectives from the three aspects of "value", "common" and "creation", clarifies the differences of different perspectives, and finally puts forward a prospect for the study of creating value together in the future.
【作者单位】：华南理工大学工商管理学院;桂林理工大学管理学院;桂林理工大学现代企业管理研究中心;
【基金】：国家自然科学基金资助项目(71272132);国家自然科学基金资助项目(71562008) 教育部新世纪优秀人才支持计划项目(NCET-13-0210)
【分类号】：F274

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