中国电影产业化进程中的投融资机制研究

发布时间：2018-05-01 15:43

  本文选题：电影产业 + 电影工业化　； 参考：《上海大学》2017年博士论文

【摘要】：随着中国市场经济发展体制改革的深化和文化产业化发展导向的确立,中国电影获得了空前的产业发展机遇和契机。电影是国际公认的产业化发展最为成熟的文化领域,然而由于经济体制的历史原因,中国电影的产业化发展才刚刚起步,正处在由事业化发展向产业化发展转型的关键进程中。在这一进程中电影的产业市场唤醒了电影投融资的需求,市场开始主导电影其作为艺术产品的最终命运。在国家电影产业政策的强力引导下,中国电影产业化发展已经初见成效,目前中国已经成为全球第二大电影市场,巨大的市场空间对资本形成了强烈的吸引力,基于对电影产业利润的追逐,大量资本涌入了中国电影产业之中,电影投融资规模不断扩大,投融资风险也随之而来。正是中国电影产业化进程中投融资双方的相互角逐,直接推动了中国电影产业蓬勃发展和产业规模的不断扩大。然而中国电影正处于产业化发展的关键进程中,产业化发展环境还不健全,电影投融资呈现出的风险不断增加,电影生产制片成本不断攀升,这无疑将直接影响着中国电影产业化发展的进程。中国电影产业的投融资发展水平直接影响着中国电影产业的发展规模,显然如何控制中国电影产业投融资过程中的风险,如何让资本对中国电影产业保持持续的投资热情和关注,如何实现中国电影产业投融资的可持续发展,就是中国电影产业化发展进程总必须解决的3个基本问题,只有解决了这些问题中国电影产业才能够实现健康的产业化发展。解决这些电影产业化进程中问题的关键是建立一系列可以保障中国电影产业长期发展利益并对电影投融资风险进行有效控制的产业机构和制度,这些相互关联、相互协作形成系统组合的机构和制度总和就是中国电影产业的投融资机制,建立完善的中国电影产业投融资机制是电影产业化发展的必然需求。投融资机制的本质是对成熟的投融资产业运行规律的总结,是产业完善发展的方向,本论文以中国电影产业化进程中投融资机制为研究主题,以实现建构中国电影产业投融资机制为研究目标,旨在深刻理解投融资机制建构意义、原理的同时提出有效的建构方法。中国电影产业投融资机制建构的意义首先在与实现对中国电影产业投融资风险的控制和提高中国电影工业化水平,其次在与提升中国电影产业的产业间资本竞争能力,让更多的资本进入中国电影产业。对抗风险是投融资机制建构的核心目的,电影产业中存在的风险可以分为产业风险和市场风险,产业风险是电影产业内部发展完善程度的体现,而市场风险是由电影市场需求和竞争带来的风险,通过完善投融资机制产业风险是可以被降低甚至消除的,电影的市场风险也将会被最大程度的规避,实现高水平的电影产业化发展。针对于电影产业化发展的需求特点,电影投融资机制包含两项核心功能,既投融资模式和产业资本服务,投融资模式是资本进入中国电影产业的通道,电影的投融资双方是通过投融资模式实现产业合作的,而产业资本服务就是针对投融资模式中的风险而进行的投融资双方的服务保障,从而最大程度降低电影产业的投融资风险并提高电影的产品质量。投融资模式的创新发展需要获得产业资本服务的支持,而产业资本服务随着投融资模式对风险控制需求的增加而不断完善,成熟的电影产业投融资机制就是通过多种形式的投融资模式将资本导入电影产业,再通过完善的产业资本服务降低电影投融资风险,最终实现投融资双方的共赢和产业发展。基于中国电影还处于产业化发展进程中的这一特点,以形成机制的核心功能为目标,中国电影产业投融资机制的实现应采用分层建构的方法逐步完成,首先以基础框架层的建构为基础,确保中国电影具备稳固的产业基础,从政府体制支撑、法制环境支持、跨界人才储备、电影金融服务、产业管理咨询、资本服务平台、电影工业化发展等多个层次进行基础框架层的搭建,其次以基础框架层为支撑进行应用功能层的建构,最终实现投融资模式和产业基本服务的机制功能,完成中国电影产业投融资机制的建构。中国电影产业投融资机制的建构和完善是中国电影产业化发展的必经阶段。产业化发展的风险控制需求是电影产业投融资机制发展的动力,其实现路径是以政府产业管理体制为导向,产业利润和资本避险需求为驱动,通过市场竞争的方式完成中国电影产业投融资机制的实现,最终形成电影产业投融资机制生态的建立和持续进化,推动中国电影产业的可持续发展。
[Abstract]:With the deepening of the reform of China's market economy and the establishment of the orientation of the development of cultural industrialization, Chinese films have obtained unprecedented opportunities and opportunities for industrial development. The film is the most mature cultural field recognized internationally. However, because of the historical reasons of the economic system, the development of the industrialization of Chinese films has just started. In this process, the industrial market of the film has awakened the demand for film investment and financing, and the market began to dominate the film's ultimate fate as an art product. Under the strong guidance of the national film industry policy, the development of China's film industrialization has begun to be effective. At present, China has become the second largest film market in the world, the huge market space has formed a strong attraction to capital. Based on the pursuit of the profit of the film industry, a large amount of capital has poured into the Chinese film industry. The scale of investment and financing is expanding, and the risk of investment and financing is followed. It is the investment in the process of China's film industrialization. The mutual competition between the two sides has directly promoted the flourishing development of the Chinese film industry and the continuous expansion of the industrial scale. However, Chinese films are in the key process of industrial development, the environment of industrialization development is not sound, the risk of film investment and financing is increasing, and the production cost of film production is rising, which will undoubtedly be straight. The development of Chinese film industry affects the development of Chinese film industry. The development level of Chinese film industry directly affects the development scale of Chinese film industry. It is obvious how to control the risk in the process of investment and financing in China's film industry, how to keep the capital for China's film industry to maintain a continued investment enthusiasm and concern, and how to realize China's electricity. The sustainable development of investment and financing in the shadow industry is the 3 basic problems that must be solved in the process of the development of China's film industrialization. Only by solving these problems can the Chinese film industry achieve a healthy industrial development. The key to solving the problems in the process of the industrialization of these films is to establish a series of Chinese film industry long. The investment and financing mechanism of the Chinese film industry is the investment and financing mechanism of the Chinese film industry, and the investment and financing mechanism of the Chinese film industry is the inevitable demand for the development of the film industry. The essence of the mechanism is the summary of the running law of the mature investment and financing industry and the direction of the development of the industry. This paper takes the investment and financing mechanism in the process of China's film industrialization as the research theme, and aims to realize the construction of the investment and financing mechanism of the Chinese film industry, aiming at a profound understanding of the construction significance of the investment and financing mechanism and the principle of the research. The significance of the construction of the investment and financing mechanism of China's film industry is to control the investment and financing risks of China's film industry and to improve the level of China's film industrialization, and the second is to improve the competitiveness of China's film industry and make more capital enter the Chinese film industry. The core purpose of the construction of investment and financing mechanism is that the risks in the film industry can be divided into industrial risk and market risk. Industrial risk is the embodiment of the internal development and perfection of the film industry. The market risk is the risk caused by the demand and competition of the film market. By improving the risk of the investment and financing mechanism, the industry risk can be reduced or even eliminated. In addition, the market risk of the film will also be circumvent to the greatest extent to achieve the high level of the development of the film industrialization. In view of the demand characteristics of the development of the film industrialization, the film investment and financing mechanism contains two core functions, both investment and financing mode and industrial capital service, and the investment and financing mode is the channel for the capital entering the Chinese film industry. The investment and financing both sides achieve industrial cooperation through the investment and financing mode, and the industrial capital service is the service guarantee of both investment and financing in the investment and financing mode, thus reducing the investment and financing risk of the film industry to the maximum degree and improving the quality of the film. The service capital service is supported, and the industrial capital service is constantly improved with the increase of the risk control demand. The mature film industry investment and financing mechanism is to introduce capital into the film industry through a variety of investment and financing mode, and then reduce the risk of film investment and financing through a perfect industrial capital service, and finally realize the investment. Based on the characteristics of Chinese films in the process of industrial development and the goal of forming the core function of the mechanism, the realization of the investment and financing mechanism of Chinese film industry should be gradually completed by the method of stratified construction. First, the foundation of the basic frame layer is the basis to ensure the stability of Chinese films. The solid industrial foundation, from the government system support, the legal environment support, the cross-border talent reserve, the film finance service, the industry management consultation, the capital service platform, the film industrialization development and so on, the construction of the basic frame layer, followed by the foundation framework to support the construction of the application function layer, and finally realize the investment and financing mode and The mechanism function of the basic service of the industry has completed the construction of the investment and financing mechanism of the Chinese film industry. The construction and perfection of the investment and financing mechanism of the Chinese film industry is the necessary stage of the development of the Chinese film industry. The demand for the risk control of the industrialization development is the motive force of the development of the investment and financing mechanism of the film industry, and the path of its reality is the government industry management In order to achieve the sustainable development of the Chinese film industry, the system is guided, the industrial profit and the demand for capital protection are driven, and the investment and financing mechanism of the Chinese film industry is realized through the market competition, and the ecological establishment and continuous evolution of the investment and financing mechanism of the film industry will be formed, and the sustainable development of the Chinese film industry is promoted.

【学位授予单位】：上海大学
【学位级别】：博士
【学位授予年份】：2017
【分类号】：J943;F275
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本文编号：1830050