A鞋业公司发展战略研究

发布时间：2018-05-01 20:33

本文选题：鞋业公司 + 战略选择　；参考：《华侨大学》2017年硕士论文

【摘要】：从1980年改革开放至今三十多年以来,我国鞋业取得较大的发展,逐步位居世界鞋业制造的中心。另一方面,由于鞋业行业工资水平的急剧上升、越来越激烈的市场竞争、贸易保护主义等因素的影响,相当部分鞋类企业生存环境日益严峻。鞋类公司要在日益严峻的生存环境中实现突围,就对制定符合其实际发展战略提出了迫切的要求。A鞋业公司,是一家生产兼贸易型的企业,是福建省的重点鞋类产品出口企业。也面临着在日益严峻的生存环境中实现突围的问题,就对制定符合其实际发展战略提出了迫切的要求。本文主要采用了访谈法、案例研究法、文献资料法等研究方法,采用PEST模型、波特五力竞争模型分析了该公司的外部环境,并采用资源分析、等方法分析了公司的内部环境,透过SWOT矩阵,对A鞋业公司的发展战略进行定位,确定了A鞋业公司一体化的发展战略。首先,企业外部方面,可以通过增强上游企业的控制、优化销售渠道和同行业合并来保证企业总体战略的实现;企业内部方面,可以通过完善公司的组织结构、明确各部门的责任分工来保证企业战略实施的有效性。然后,通过评估A鞋业公司发展战略的实施效果并对实施方案进行不断修改与完善。最后,从规范企业制度、提高薪酬管理水平、打造优秀的企业文化、加强组织领导和信息化建设四个方面制订发展战略的保障措施。本论文可以一定程度帮助鞋业公司制定发展战略。
[Abstract]:Since the reform and opening up in 1980 to more than 30 years, the shoe industry of our country has made great progress, and gradually ranks the center of the shoe industry in the world. On the other hand, due to the sharp rise of the wage level of the shoe industry, more and more fierce market competition, trade protectionism and other factors, a considerable number of shoe enterprises live in increasingly severe environment. In order to break through in the increasingly austere living environment, footwear company has put forward an urgent requirement for making the shoes industry company in line with its actual development strategy. It is a production and trade type enterprise, and a key export enterprise of footwear products in Fujian Province. It is also faced with the problem of breaking out in the increasingly severe living environment, which puts forward an urgent requirement to make the development strategy in line with its actual situation. This paper mainly adopts the methods of interview, case study, literature and materials, adopts PEST model and Porter's five forces competition model to analyze the external environment of the company, and analyzes the internal environment of the company by the method of resource analysis, etc. Through the SWOT matrix, the development strategy of A shoe company is positioned, and the integrated development strategy of A shoe company is determined. First, on the external side of the enterprise, we can ensure the realization of the overall strategy of the enterprise by strengthening the control of the upstream enterprises, optimizing the sales channels and merging with the same industry; in the internal aspect of the enterprise, we can improve the organizational structure of the company. Define the division of responsibilities of each department to ensure the effectiveness of the implementation of the enterprise strategy. Then, through evaluating the implementation effect of the development strategy of A shoe company and continuously modifying and perfecting the implementation scheme. Finally, we should make the development strategy from four aspects: standardizing the enterprise system, improving the salary management level, creating the excellent enterprise culture, strengthening the organization leadership and the information construction. This paper can help shoe company to make development strategy to a certain extent.
【学位授予单位】：华侨大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F272;F426.8

【参考文献】