消费者后悔预期对竞争型再制造供应链权力结构的影响

发布时间：2018-05-09 03:29

本文选题：后悔预期 + 消费者异质性　；参考：《中国管理科学》2017年01期

【摘要】：后悔预期是消费者心理风险的主要表现。由于消费者对再制品的属性认知存在不确定性,他们在购买决策时会产生一定的后悔预期,进而显著影响再制造供应链的运作效率和权力结构。为研究消费者后悔预期对竞争型再制造供应链产生的影响,定量描述了后悔预期下消费者的效用,推导了新产品和再制品的需求函数,建立并求解了无领导(NL),原制造商(OEM)领导(OL),独立再制造商(IR)领导(IRL)三种权力结构下的博弈模型,利用理论分析和数值仿真相结合的方法详细分析了各种权力结构下新产品和再制品价格、需求量与后悔预期以及消费者异质性的关系,并研究了供应链成员、消费者和整个社会对各种权力结构的偏好。研究表明:再制品价格与消费者后悔预期敏感度和消费者异质性均负相关,再制品需求和IR利润与以上两个因素均正相关;OEM和IR都具有"后动优势",其大小受到消费者后悔预期敏感度的影响;当消费者后悔预期敏感度和异质性均较大时,消费者和社会均最偏好OL模式,其它情况下消费者最偏好NL模式;整个社会则可能偏好IRL模式,也可能偏好NL模式。
[Abstract]:Regret expectation is the main manifestation of consumer psychological risk. Due to the uncertainty of consumers' cognition of the attributes of products, they will produce a certain regret expectation in the purchase decision, and thus significantly affect the operation efficiency and power structure of the remanufacturing supply chain. The impact of life quantitatively describes the utility of regret expected consumers, derives the demand function of new products and products, establishes and solves the game model under three power structures without leadership (NL), OEM Leadership (OL) and independent remanufacturer (IR) Leadership (IRL), and uses a combination of theoretical analysis and numerical simulation to divide the game model in detail. The relationship between the prices of new products and products, demand, regret expectation and consumer heterogeneity under various power structures is analyzed, and the preferences of the supply chain members, consumers and the whole society on various power structures are studied. The study shows that the price of the reproduct is negatively related to the Consumer Regret prematurity and the consumer heterogeneity, and the remanufacture is reproduced. Product demand and IR profit are all positively related to the above two factors; both OEM and IR have "back action advantages", and their size is influenced by Consumer Regret expected sensitivity. When consumers regret expected sensitivity and heterogeneity, consumers and society prefer the OL model, and in the case, consumers prefer NL mode; the whole society can It can prefer IRL mode or NL mode.

【作者单位】：江苏大学管理学院;江苏理工学院商学院;西南交通大学经济管理学院;
【基金】：国家自然科学基金资助项目(71471076,71673118,71440016,71672153) 江苏省教育厅高校哲学社会科学项目(2016SJB630135) 四川省软科学研究计划资助项目(2015ZR0217) 四川省电子商务与现代物流研究中心项目(DSWL16-6)
【分类号】：F274

【参考文献】