Web2.0环境下网络效应对价值共创的影响机理研究

发布时间：2018-05-13 07:48

本文选题：Web. + 价值共创　；参考：《科技进步与对策》2017年02期

【摘要】：Web2.0环境下,众多网络平台注重用户参与、交流互动与开放共享,为生产者、消费者等多主体协同参与价值共创提供了条件。为了深入探究网络外部性效应对Web 2.0价值共创模式的影响,研究构建了考虑网络效应的网络平台双边用户参与价值共创的理论模型,模型均衡解表明,消费者参与Web2.0网络平台进行价值共创会增加产品或服务的附加价值,提升消费者满意度,提高消费者对产品或服务的认知价值,进而吸引更多消费者参与价值共创,而消费者数量的增加会进一步提高该服务的价值,并吸引更多商户参与,由此产生正向网络外部性效应。建立了分析消费者剩余的经济模型,剖析了Web2.0环境下消费者无法参与价值分配却仍愿意参与价值共创的内在驱动因素。
[Abstract]:In the Web2.0 environment, many network platforms pay attention to the participation of users, exchange and open sharing, and provide the conditions for the co creation of multi participants, such as producers and consumers. In order to explore the influence of network externality effect on the Web 2 value creation model, the research and construction of the network platform, which considers the network effect, is involved in the bilateral user participation. The theory model of value creation, the model equilibrium solution shows that consumer participation in the Web2.0 network platform will increase the added value of product or service, improve the consumer satisfaction, improve the consumer's cognitive value to the product or service, and then attract more consumers to join in the value creation, and the increase of the number of consumers will advance. Step by step to improve the value of the service, and attract more merchants to participate, resulting in the positive external effect of the network. Establish an economic model for the analysis of consumer surplus, and analyze the intrinsic driving factors that consumers can not participate in value distribution but are still willing to participate in value creation in the Web2.0 environment.

【作者单位】：合肥工业大学管理学院;
【基金】：国家自然科学基金青年科学基金项目(71302063) 安徽省自然科学青年科学基金项目(1408085QG143)
【分类号】：F274

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