吉林大正建设集团发展战略研究

发布时间：2018-06-03 19:54

本文选题：民营建筑企业 + 发展战略　；参考：《吉林大学》2017年硕士论文

【摘要】：当今社会已进入信息化时代,是我国经济进入快速发展的时代,在经济高速发展的背景下,企业的环境更是日趋复杂,不确定性大大的增加。因此,企业的发展战略对企业的生存与发展起到至关重要的意义。尤其民营建筑企业对整体经济和社会发展中的拉动作用是非常明显的,如何有效的促进企业的进一步发展,快速解决其发展过程中出现的问题,是其民营建筑企业为整体国民经济发展发挥更大的促进作用是我们需要积极研究解决的。大正建设集团是一家民营企业,主要承接吉林省内地区的地方性施工企业,大正建设集团成立于1995年8月,是集房屋建筑、地产开发、钢结构、企业房屋装饰装修于一体的集团型企业,注册资金4100万元,总资产3.72亿元。公司下设建筑、房地产开发、钢结构、装饰、物业五个公司和七个职能部门,拥有一批具有丰富设计和实践经验的工程技术及经营管理人才,拥有多支技术精湛、素质一流的专业施工队伍。本文通过对大正建设集团企业现状及问题分析,利用PEST分析、波特五力模型分析、SWOT分析等专业分析工具,分析吉林大正建设集团的内部发展情况、外部行业的竞争情况,再利用SWOT矩阵分析,找出大正建设集团的营利性业务和企业发展的障碍,并大力发展营利性业务放弃阻碍企业发展的业务,制定适合大正建设集团发展的总体战略及适合各职能部门的职能发展战略。最后通过理论分析得出结论:吉林大正建设集团将实行一体化战略,继续以土建施工建筑总承包为主要业务,以开发和承接大型小区住宅楼和大型办公写字楼为主要利润来源,进一步提高施工资质的同时,大力拓展轨道交通、道路建设等业务。同时大力开发房地产开发项目,努力使企业做大做强,成为一家房地产开发和房屋建筑总承包为一体的集团性企业。利用国家建立长吉新区的初始之际和国家振兴东北老工业基地之时,大力扩大市场份额,并制定相应实施的市场开发战略、品牌战略、财务战略、人力资源战略等各职能战略以辅助集团整体战略的实施。同时放弃钢结构等阻碍企业整体发展的非营利性业务,以促进大正建设集团整体的发展。
[Abstract]:Nowadays the society has entered the information age, is our country economy enters the rapid development time, under the background of the rapid economic development, the enterprise environment is becoming more and more complex, the uncertainty greatly increases. Therefore, the development strategy of enterprises plays a vital role in the survival and development of enterprises. In particular, private construction enterprises play a very obvious role in the overall economic and social development. How to effectively promote the further development of enterprises, and quickly solve the problems in the process of development, It is the private construction enterprises to play a greater role in promoting the development of the national economy as a whole, which we need to actively study and solve. Dazheng Construction Group is a private enterprise, mainly to undertake local construction enterprises in Jilin Province. Dazheng Construction Group was established in August 1995. It is a collection of housing construction, real estate development and steel structures. Housing decoration and decoration in one of the group enterprises, registered capital of 41 million yuan, total assets of 372 million yuan. The company has five companies and seven functional departments, including construction, real estate development, steel structure, decoration, property, and has a number of engineering and management personnel with rich design and practical experience, and many skilled technicians. First-class professional construction team. Based on the analysis of the present situation and problems of Dazheng Construction Group, the paper analyzes the internal development of Jilin Dazheng Construction Group and the competition situation of the external industry by using PEST analysis, Porter five Force Model analysis and other professional analysis tools. Then using the SWOT matrix analysis to find out the profit business of Dazheng Construction Group and the obstacles to the development of the enterprise, and vigorously develop the profit-making business to give up the business that hinders the development of the enterprise. Formulate the overall strategy for the development of Dazheng Construction Group and the functional development strategy for each functional department. Finally, through theoretical analysis, the author draws a conclusion that Jilin Dazheng Construction Group will implement the integrated strategy, continue to take the general contracting of civil construction and construction as the main business, and take the development and undertaking of large residential buildings and office buildings as the main source of profits. To further improve construction qualifications, vigorously expand rail transit, road construction and other business. At the same time, we should make great efforts to develop the real estate development project, make the enterprise bigger and stronger, and become a group enterprise of the real estate development and the general contract of the house construction. At the beginning of the establishment of the Chang-Ji New area and the revitalization of the old industrial base in Northeast China, we should make great efforts to expand the market share and formulate the corresponding market development strategy, brand strategy and financial strategy. Human resources strategy and other functional strategies to assist the implementation of the Group's overall strategy. At the same time, we give up the non-profit business which hinders the development of the whole enterprise, so as to promote the whole development of Dazheng Construction Group.
【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F272;F426.92

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