AB公司销售类员工满意度研究

发布时间：2018-06-03 21:05

本文选题：满意度 + 跨国公司　；参考：《华东理工大学》2017年硕士论文

【摘要】：改革开放三十多年,中国社会发生了翻天覆地的变化,经济领域取得了连续几十年的高速发展,这其中外资企业发挥了重要作用,尤其在中国加入WTO以后大批外资企业加速进入中国市场,使得经济迎来了十年高峰。这些外资企业在中国做生意采用的模式大多数是外方为总经理或高级管理人员,其余均雇佣本地员工作为销售类人员,所有这些企业里面的销售精英们都需要融入外资企业的文化并结合中国国情销售产品,他们对所在企业的认可程度和满意度是一个非常有意义的研究课题。如果销售类员工对企业不满意,最直接的影响便是销售额的下降,而销售额为企业的根本,没有销售额的企业是无法生存的,销售类员工的重要性不言而喻。另外,销售部也是公司众多部门中的一个,如果一个部门存在对公司的满意度的问题,很容易影响到另一个部门,由此扩展到整个公司,进而严重影响公司的整体运营,所以,选择具有代表性销售类员工对公司的满意度来研究具有很好的代表性。本文作者大学毕业后先后在多家外资设备制造公司任职,根据多年的工作经验和观察发现销售类员工的满意度对工作效率和销售业绩有比较大的影响,通过MBA的学习,更是发现有必要从系统研究的角度来分析这一块知识。希望通过对AB公司销售类员工满意度的研究给AB公司提供参考,改进销售类员工的管理,提升企业效率和销售业绩。推而广之,希望能给同类企业提供一定的借鉴,并在一定层度上反映出外资企业在中国的管理现状。
[Abstract]:After more than 30 years of reform and opening up, the Chinese society has undergone earth-shaking changes, and the economic field has witnessed rapid development for decades, in which foreign-funded enterprises have played an important role. Especially after China's entry into WTO, a large number of foreign enterprises accelerated to enter the Chinese market, making the economy usher in a 10-year peak. Most of the models used by these foreign-funded enterprises to do business in China are foreign managers or senior managers, while the rest employ local employees as sales staff. The sales elite of all these enterprises need to integrate the culture of foreign enterprises and sell products according to the conditions of China. Their degree of recognition and satisfaction with their enterprises is a very meaningful research topic. If the sales employee is not satisfied with the enterprise, the most direct impact is the decline of the sales, and the sales is the root of the enterprise, the company without the sales is unable to survive, the importance of the sales staff is self-evident. In addition, the sales department is also one of the many departments of the company. If one department has the problem of satisfaction with the company, it is easy to affect another department, thus extending to the whole company, and thus seriously affecting the overall operation of the company, so, Select representative sales staff to study the satisfaction of the company has a good representative. After graduating from university, the author has worked in many foreign-funded equipment manufacturing companies. Based on many years' work experience and observation, the author found that the satisfaction of sales staff has a great influence on work efficiency and sales performance, and has been studied by MBA. It is necessary to analyze this knowledge from the point of view of systematic research. It is hoped that the research on the employee satisfaction of AB Company will provide reference to AB Company, improve the management of sales staff, and improve the efficiency and sales performance of the company. By extension, we hope to provide some reference for similar enterprises, and reflect the management status of foreign-funded enterprises in China in a certain level.
【学位授予单位】：华东理工大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F272.92;F416.4

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