J公司绿色印刷发展战略研究

发布时间：2018-06-08 15:41

本文选题：绿色印刷 + 清洁印刷　；参考：《西安科技大学》2016年硕士论文

【摘要】：随着中国经济的持续快速发展,生态环境的污染日益严重,国家对环保越来越重视。绿色印刷成为行业发展的潮流与趋势,越来越多的印刷企业开始关注绿色印刷,与绿色印刷相关的标准也越来越全面准确。印刷行业将完善并推出范围更广的绿色印刷标准和绿色印刷评价系统,将更多的印刷企业吸引到标准建设和体系认证中。政府在加强监管环保力度、淘汰落后产能的同时,对绿色印刷的政策倾斜加大,对企业实施绿色印刷给予更大的政策扶持。本文在综述了战略管理基本理论的基础上,运用PEST分析法和五力分析模型等工具,针对J印刷企业的各项战略要素,就企业发展的外部环境、行业竞争环境以及内部环境进行了全面的研究,明确了绿色印刷对印刷企业制定绿色战略的重要作用。运用SWOT分析法,提出了J企业绿色战略的发展目标、业务战略方向和具体的实施策略。对于J企业而言,当前制定绿色战略是顺应时代的,不但可以体现J企业的社会责任感,也可以实现J企业的新的盈利模式转换甚至是J企业的转型升级。本文的研究结论能为印刷企业探讨未来发展模式提供参考,也有利于对更多的相关企业在新一轮绿色经济时代制定合理的发展战略提供一定的借鉴。
[Abstract]:With the sustained and rapid development of Chinese economy, the pollution of ecological environment is becoming more and more serious, and the country pays more and more attention to environmental protection. Green printing has become the trend of the development of the industry. More and more printing enterprises begin to pay attention to green printing, and the standards related to green printing are more and more comprehensive and accurate. Printing industry will improve and introduce a wider range of green printing standards and green printing evaluation system, will attract more printing enterprises to standard construction and system certification. While strengthening supervision and environmental protection and eliminating backward production capacity, the government has increased its policy on green printing and given more policy support to enterprises to implement green printing. On the basis of summarizing the basic theory of strategic management, this paper uses pest analysis method and five-force analysis model to analyze the external environment of the development of J printing enterprises. The competitive environment and internal environment of the industry are studied comprehensively, and the important role of green printing in making green strategy for printing enterprises is clarified. By using SWOT analysis method, this paper puts forward the development goal, business strategy direction and concrete implementation strategy of J enterprise green strategy. For J enterprise, the current green strategy is in line with the times. It can not only reflect the social responsibility of J enterprise, but also realize the transformation of new profit mode of J enterprise and even the transformation and upgrade of J enterprise. The conclusion of this paper can provide a reference for printing enterprises to explore the future development model, but also conducive to more relevant enterprises in the new round of green economy era to formulate a reasonable development strategy to provide some reference.
【学位授予单位】：西安科技大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F426.84;F272

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