纷奇百货员工满意度调查及提升策略

发布时间：2018-06-12 02:01

本文选题：员工满意度 + 零售连锁超市　；参考：《华东理工大学》2017年硕士论文

【摘要】：零售连锁超市90%的工作岗位是劳动密集型低技术含量性工作,它所需要的人员并不要求具备很高的文化程度和专业技能,这就决定总体素质并不是很高的特点。可尽管不需要很高的文化素质,连锁超市的工作量大,工作时间长,货物的吞吐量巨大,就要求员工具备较好的心里素质。本文的研究目的在于,以连锁超市工作人员作为研究对象,探寻在零售业态中,对员工满意度产生影响的因素,以及这些影响因素的程度。本文首先对选题的背景和意义和相关员工满意度的理论进行分析,得出连锁零售超市被引进国内之前的稀缺和窘迫,引进之后的变化和改进,以及员工满意度对企业的积极影响。之后对纷奇百货的成功取胜及其战略转变的深入探讨,得出新的零售模式迎合广大消费群众的消费趋势以及良好的管理模式,以及迫于金融危机之后的企业战略调整。并对纷奇公司员工满意度调查,通过深度访谈和调查问卷了解到目前公司员工满意度的情况逐渐下降,然后分析物价薪资,工作时长,人际交往等原因对满意度下降的影响。通过理论研究与实证分析,用统计和科学的依据得出初步结论,研究分析员工满意度的意义在于增强员工的归属感和责任感,是衡量公司管理制度的重要指标,其次,员工满意度是人力资源管理的重要的基础和条件,同时也有助于提高公司管理的效率,找出与员工满意度相关的深层次原因,并依据结果给出参考性建设意见。
[Abstract]:90% of the jobs in retail supermarkets are labor-intensive and low-skilled, and the people they need are not required to have a high level of education and professional skills, which determines that the overall quality is not a very high characteristic. But although do not need the very high cultural quality, the chain supermarket's workload is big, the working time is long, the goods throughput is huge, the request employee has the good heart quality. The purpose of this paper is to explore the factors that affect employee satisfaction and the degree of these factors in the retail business with the staff of supermarket chain as the object of study. In this paper, the background and significance of the topic and the related theory of employee satisfaction are analyzed, and the scarcity and distress before the chain retail supermarket is introduced into China, the changes and improvements after the introduction. And the positive impact of employee satisfaction on the enterprise. After that, the author makes a thorough discussion on the successful success and strategic transformation of the department store, and concludes that the new retail mode caters to the consumption trend and good management mode of the broad masses of consumers, as well as the adjustment of the enterprise strategy after the financial crisis. Through in-depth interviews and questionnaires, we find out that the employee satisfaction of the company is declining gradually, and then analyze the impact of price pay, working time, interpersonal communication and other reasons on the decline of satisfaction. Through theoretical research and empirical analysis, with statistical and scientific basis to draw a preliminary conclusion, the significance of research and analysis of employee satisfaction lies in enhancing the sense of belonging and responsibility of employees, is an important indicator to measure the company's management system, secondly, Employee satisfaction is an important foundation and condition of human resource management, and it also helps to improve the efficiency of company management, to find out the deep reasons related to employee satisfaction, and to give some constructive suggestions based on the results.
【学位授予单位】：华东理工大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F272.92;F721

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