互联网经济下免费商业模式生态环境分析

发布时间：2018-06-15 19:10

本文选题：互联网经济 + 免费商业模式　；参考：《财经问题研究》2017年12期

【摘要】：工业经济向新经济转换过程中,商业环境发生剧烈改变,企业必须建立与环境深度融合的商业生态系统才能获得可持续发展。消费方式及结构的改变要求企业从只注重商业资源向商业资源和社会资源并重转变。免费商业模式颠覆了传统的经营理念和盈利模式,是互联网经济环境改变的结果。本文从社会文化环境、经济环境、竞争环境和法律政策环境角度,对免费商业模式的发展环境因素进行分析。作为软性制度环境的社会文化环境促进了商业模式的创新,经济环境和竞争环境是免费商业模式发展的直接诱因,最后通过强制度环境使以免费商业模式为代表的商业模式创新稳定健康发展。
[Abstract]:In the process of the transformation from industrial economy to new economy, the business environment has changed dramatically, and enterprises must establish a commercial ecosystem with deep integration with the environment to achieve sustainable development. The change of consumption pattern and structure requires enterprises to change from commercial resources to commercial resources and social resources. Free business model overturns the traditional business philosophy and profit model, is the result of the change of the Internet economic environment. This paper analyzes the development environment factors of free business model from the perspectives of social culture environment, economic environment, competition environment and legal policy environment. As a soft institutional environment, the social and cultural environment promotes the innovation of the business model, and the economic environment and the competitive environment are the direct inducements for the development of the free business model. Finally, through a strong institutional environment, the free business model represented by the innovation of the business model stable and healthy development.
【作者单位】：天津理工大学国际工商学院;
【基金】：国家科技部火炬计划重大项目“天津高新区孵化器金融创新服务体系建设”(2015GH720202) 天津哲学社会科学资助项目“基于中小企业成长的持续商业模式创新研究”(TJYY15-025)
【分类号】：F272

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