广西LY集团公司企业文化建设问题及对策研究

发布时间：2018-06-18 18:01

本文选题：文化建设 + 企业文化　；参考：《广西大学》2017年硕士论文

【摘要】：改革开放以来,中国经济逐步进入迅猛发展的时代,但同时中国企业也面临着前所未有的竞争压力。当今世界经济以及各企业之间竞争的核心已经逐渐转变成为文化软实力的竞争,企业文化对一个企业的发展起到的作用也日益明显。自企业文化理论诞生以来,企业文化建设逐渐受到我国企业界、学术界甚至政府部门的重视,国内各企业纷纷开始摸索企业文化建设之路,其中不乏一些优秀企业已经建立起了适合自身发展且较为完善的企业文化体系,但还有很多企业的文化建设停留在表面上,还需要不断的探索研究,摸索前行。可以说,如何构建优秀的企业文化是每一个企业特别是国有企业所要思考和解决的问题。本文以国有林业企业广西LY集团公司作为研究对象,结合当前国内外企业文化的一些研究成果及经验,对广西LY集团企业文化建设现状进行阐述,并通过问卷调查和访谈的方式了解目前集团企业文化建设存在的问题,从企业文化的物质层面、行为层面、制度层面以及精神层面进行具体分析。集团目前存在的问题简单归纳如下:在物质层面上企业形象有待提高,办公环境、软件系统等设施有待完善;在行为层面上集团领导对企业文化建设的重视度不够,与员工缺乏有效沟通,企业文化宣传力度不大;在制度层面上各项制度都不够完善,特别是集团没有形成有效的激励制度文化;在精神层面上企业文化理念以及价值观等概念模糊。针对目前存在的问题笔者提出了相对应的改进措施,即在企业文化物质层面上应该提升企业形象、改善软硬件设施;在行为层面上应该加强集团领导对企业文化建设的重视,并且尊重员工、关心员工,多与员工进行交流,加大企业文化的宣传力度;在制度层面上应该建立健全各项制度,并形成有效的激励制度文化体系;在精神层面上应该做到员工了解并认可集团企业文化理念且植根于员工心里等。为确保改进措施的落实,本文还提出了思想、制度以及资金三个方面的保障措施。希望通过本文在企业文化建设四个层面的研究和分析,能对广西LY集团公司企业文化建设起到一定的指导和实践意义。
[Abstract]:Since the reform and opening up, China's economy has gradually entered the era of rapid development, but at the same time, Chinese enterprises are also facing unprecedented competitive pressure. Nowadays, the core of the competition between the world economy and various enterprises has gradually changed into the competition of cultural soft power, and the role of corporate culture in the development of an enterprise has become increasingly obvious. Since the birth of the theory of corporate culture, the construction of corporate culture has gradually been attached importance to by the business community, academic circles and even government departments, and domestic enterprises have begun to explore the road of enterprise culture construction. Among them, some excellent enterprises have already established the enterprise culture system which is suitable for their own development and relatively perfect, but there are still many enterprises' cultural construction that stays on the surface and needs to be explored and studied constantly. It can be said that how to construct excellent corporate culture is a problem that every enterprise, especially state-owned enterprises, should think about and solve. This paper takes Guangxi LY Group Company, a state-owned forestry enterprise, as the research object, and expounds the present situation of enterprise culture construction in Guangxi LY Group, combining with some research achievements and experiences of domestic and foreign enterprise culture. Through questionnaires and interviews to understand the existing problems in the construction of corporate culture, from the material level of corporate culture, behavioral level, institutional level and spiritual level to carry out a specific analysis. The problems existing in the group are summarized as follows: the corporate image needs to be improved on the material level, the office environment, software system and other facilities need to be improved; at the behavioral level, the group leaders pay less attention to the construction of corporate culture. Lack of effective communication with the staff, corporate culture propaganda is not enough, in the system level, all systems are not perfect, especially the group has not formed an effective incentive system culture; On the spiritual level, the concept of corporate culture and values are vague. In view of the existing problems, the author puts forward the corresponding improvement measures, that is, the enterprise image should be promoted and the hardware and software facilities should be improved on the material level of corporate culture, and the group leaders should pay more attention to the construction of corporate culture at the behavioral level. And respect the staff, care for the staff, communicate with the staff more, increase the publicity of corporate culture, establish and improve the system in the system level, and form an effective incentive system culture system; On the spiritual level, employees should understand and recognize the corporate culture of the group and take root in the employees' minds. In order to ensure the implementation of the improvement measures, this paper also puts forward three aspects of the ideological, institutional and funding safeguards. It is hoped that through the research and analysis of the four levels of enterprise culture construction in this paper, it will play a certain guiding and practical significance to the enterprise culture construction of Guangxi LY Group Company.
【学位授予单位】：广西大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F270;F426.83

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