行业危机与企业危机下的消费决策对比分析——以乳制品质量安全危机为例

发布时间：2018-06-21 12:43

本文选题：产品伤害危机 + 风险偏好　；参考：《财经论丛》2017年09期

【摘要】：以企业危机和行业危机为研究对象,本文构建不同乳制品质量安全危机场景下的消费决策模型,对影响消费决策的因素进行对比分析。结果显示,企业危机情境下的消费决策受风险感知和风险偏好共同影响,职业是否与食品有关、对政府和专家的信任以及政府应急管理措施是影响消费决策的关键变量;行业危机情境下,消费习惯、消费理念、风险偏好以及消费者对乳制品企业的安全生产能力感知等因素是影响风险食品消费决策的主要因素。
[Abstract]:Taking the enterprise crisis and the industry crisis as the research object, this paper constructs the consumption decision-making model under the different dairy product quality and safety crisis scene, carries on the contrast analysis to the influence consumption decision-making factor. The results show that the consumption decision in the crisis situation is influenced by risk perception and risk preference, whether the occupation is related to food, the trust of the government and experts, and the government emergency management measures are the key variables that affect the consumption decision. Under the situation of industry crisis, consumption habits, consumption ideas, risk preference and consumers' perception of the safety production capacity of dairy enterprises are the main factors that affect the decision-making of risky food consumption.
【作者单位】：中国农业大学经济管理学院;
【基金】：北京市自然科学基金资助项目(9152012)
【分类号】：F272.3;F273.2;F426.82

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