基于项目管理的JNXC投资开发集团产业发展战略实施研究

发布时间：2018-06-25 04:24

本文选题：JNXC投资开发集团 + 项目管理　；参考：《青岛大学》2017年硕士论文

【摘要】：随着我国对外开放程度的深化和信息技术的加速更新,企业之间的竞争已变为发展速度快与慢的竞争。因此,企业制定出好的发展战略并通过一系列的项目运作快速有效地成功实施,对于企业实现其使命愿景、发展目标具有极其关键的作用。目前,国内外对项目管理理论的应用研究主要集中在项目层面,而将企业发展战略看做项目模式组织实施的研究却并不多。本文总结了项目管理和企业战略管理理论的研究成果,并对比分析了二者的相似之处,即可以将企业发展战略的实施与项目管理结合起来,将企业发展战略实施看作项目组合,运用系统的理论和方法,对项目涉及的全部工作进行管理,将企业整体发展战略分解成若干个战略子项目,借助项目管理的思维模式和管理模式来组织开展企业发展战略,提出了企业发展战略实施的项目管理匹配模型。论文研究的重点是通过对项目管理理论、企业发展战略理论进行对比研究分析,结合JNXC投资开发集团金融产业发展战略的实施现状及遇到的困境,研究总结出了适合JNXC投资开发集团地方政府投融资平台类企业,基于项目管理的某公司投资开发集团战略实施的基本思路。在认真分析总结的基础上,提出了按照项目管理的思想来组建多个产业发展战略研究项目工作组的工作思路。最后,以笔者所在的JNXC投资开发集团为样本,介绍了当前各地方政府投融资平台类企业,在由承担的政府性业务要全面转型为市场性业务的背景下的产业发展战略如何按照项目管理的办法来组织实施的一般路径与方法。
[Abstract]:With the deepening of China's opening to the outside world and the accelerated renewal of information technology, the competition among enterprises has become a fast and slow competition. Therefore, making a good development strategy and implementing successfully through a series of projects is very important for the enterprise to realize its mission vision and development goal. At present, the research on the application of project management theory at home and abroad is mainly focused on the project level, but the research on the enterprise development strategy as the organization and implementation of the project model is not much. This paper summarizes the research results of project management and enterprise strategic management, and compares the similarities between them, that is, the implementation of enterprise development strategy can be combined with project management, and the implementation of enterprise development strategy can be regarded as project portfolio. Using the systematic theory and method, we manage all the work involved in the project, decompose the whole development strategy of the enterprise into several strategic sub-projects, and organize and carry out the enterprise development strategy with the help of the thinking mode and the management mode of the project management. The matching model of project management for the implementation of enterprise development strategy is put forward. The emphasis of this paper is to compare and analyze the theory of project management and the theory of enterprise development strategy, combined with the implementation of JNXC investment and development group financial industry development strategy and the difficulties encountered. This paper summarizes the basic ideas of the strategy implementation of a certain company based on project management which is suitable for JNXC investment and development group local government investment and financing platform. On the basis of careful analysis and summary, this paper puts forward the idea of setting up several working groups of industrial development strategy research projects according to the idea of project management. Finally, taking the JNXC Investment and Development Group as a sample, the paper introduces the current local government investment and financing platform enterprises. Under the background that government business should be transformed into market business, the general path and method of industrial development strategy should be organized according to the method of project management.
【学位授予单位】：青岛大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F272;F832.39

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