考虑环保责任的双寡头厂商新产品推出时机与定价策略

发布时间：2018-06-28 12:16

本文选题：环保责任 + 新产品推出时机　；参考：《系统工程理论与实践》2016年02期

【摘要】：随着消费者环境与资源保护意识日益增强,包括新产品频繁推出在内的所有非环境友好型决策都将受到消费者的抵制和抛弃,因此厂商需要在考虑环保社会责任前提下重新审视新产品推出时机和定价策略.本文在考虑市场需求衰减和环保社会责任因素的基础上,建立了双寡头厂商三阶段竞争的新产品推出时机决策与定价模型,通过解析和数值仿真研究表明,环保社会责任惩罚因子,市场需求衰减指数和用户转移系数不仅影响各自厂商的新产品推出时机,同时对双寡头厂商新产品推出时机的纳什博弈均衡点有重要影响.同时,当环保惩罚因子和用户转移系数过大或过小时,两个厂商新产品推出时机不存在纳什均衡解,并且环保惩罚因子的大小决定了两厂商新产品上市间隔的长短.
[Abstract]:With the increasing awareness of environmental and resource protection among consumers, all non-environmental friendly decisions, including the frequent introduction of new products, will be resisted and abandoned by consumers. Therefore, manufacturers need to re-examine the timing and pricing strategy of new products under the consideration of environmental social responsibility. On the basis of considering the factors of market demand attenuation and social responsibility for environmental protection, this paper sets up a decision making and pricing model for the launch of a new product, which is a three-stage competition of duopoly firms. The results of analytical and numerical simulation show that, The penalty factor of environmental protection social responsibility, the market demand attenuation index and the user transfer coefficient not only affect the timing of the new product launch, but also have an important influence on the Nash game equilibrium point of the new product launch opportunity of the duopoly manufacturer. At the same time, when the environmental penalty factor and the user transfer coefficient are too large or too small, there is no Nash equilibrium solution when the two manufacturers launch the new product, and the size of the environmental penalty factor determines the interval between the two new products.
【作者单位】：广东工业大学管理学院;
【基金】：国家自然科学基金(71571052,71103044,71101032,71271060)~~
【分类号】：F274

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