高管逻辑、商业模式设计与新产品创新绩效关系研究

发布时间：2018-06-29 07:19

本文选题：因果逻辑 + 效果逻辑　；参考：《中国科学技术大学》2017年硕士论文

【摘要】：党的十八届五中全会明确提出必须把创新摆在国家发展全局的核心位置,站在"十三五"开局之年的浪头,全力加速引领发展的第一动力,推动新常态下创新驱动发展的战略实施。经济发展方式变革与转型的孕育,离不开组织共享的智慧成果,而作为创新的关键主角,企业屹立潮涌而不倒的根本要义则在于自身。高管作为引领企业战略设计和目标执行的核心决策力量,肩负组织战略变革、转型实施、商业模式创新导向等重要作用。互联网和大数据时代的信息冲击下,传统依赖人口红利的发展优势与技术模仿手段不再适用,技术驱动商业模式的重要性日趋凸显。本研究在借鉴高阶理论、认知心理学理论等研究成果的基础上,以新创企业的高层管理者为研究对象,探究中国情境下因果逻辑和效果逻辑与效率型商业模式设计和新颖型商业模式设计之间的影响关系以及其对新产品创新绩效的影响,同时考察领导自我效能感对于逻辑认知和商业模式设计间关系的调节作用。实证结果显示:(1)因果逻辑、效果逻辑对新产品创新绩效均呈显著正向影响。(2)因果逻辑、效果逻辑对效率型商业模式设计和新颖型商业模式设计呈显著正向影响。(3)效率型商业模式设计和新颖型商业模式设计对新产品创新绩效呈显著正向影响。(4)效率型商业模式设计和新颖型两种商业模式设计在因果逻辑、效果逻辑和新产品创新绩效关系中具有完全中介效应。(5)领导自我效能感对于因果逻辑和效率型商业模式设计、效果逻辑和新颖型商业模式设计之间关系的正向影响假设没有得到检验,实证结果显示不显著;而领导自我效能感对因果逻辑和新颖型商业模式设计、效果逻辑与效率型商业模式设计关系的正向影响不显著,结果表现为负向相关关系。本研究的主要创新点在于:将效果逻辑理论引入商业模式和新产品创新绩效研究,并实证了因果逻辑和效果逻辑对两种商业模式设计和新产品创新绩效均呈正相关关系,且商业模式设计在其中起中介作用,因果逻辑主导的高管倾向于通过效率型商业模式设计的采用实现更佳的新产品创新绩效:效果逻辑主导的高管倾向于通过新颖型商业模式设计的采用提高新产品创新绩效。局限性在于:所有数据均是主观数据,问卷数量也需要进一步扩展,内在影响机理也有待未来进一步深入探究。
[Abstract]:The Fifth Plenary session of the 18th CPC Central Committee clearly stated that innovation must be placed at the core of the overall situation of national development, stand at the wave of the opening year of the 13th Five-Year Plan, and make every effort to accelerate the first motive force for leading development. Promote the implementation of the strategy of innovation driving development under the new normal. The transformation and transformation of the mode of economic development can not be separated from the shared wisdom of the organization, and as the key role of innovation, the fundamental meaning of the enterprise standing in the tide is itself. As the core decision-making force leading enterprise strategic design and target implementation, senior executives shoulder the important role of organizational strategic change, transformation implementation, business model innovation orientation and so on. Under the impact of information in the era of Internet and big data, the traditional development advantage and technology imitation means that rely on demographic dividend are no longer applicable, and the importance of technology-driven business model is becoming more and more prominent. Based on the research results of higher-order theory and cognitive psychology theory, this study takes the senior managers of new enterprises as the research objects. This paper explores the relationship between causality logic and effect logic in Chinese context, efficiency business model design and novel business model design, as well as their impact on the innovation performance of new products. At the same time, the effect of leadership self-efficacy on the relationship between logical cognition and business model design was investigated. The empirical results show that: (1) causality logic, effect logic have a significant positive impact on the performance of new product innovation. (2) causality logic, (3) efficiency business model design and novel business model design have a significant positive impact on the performance of new product innovation. (4) efficiency business model design has a significant positive impact on the performance of new product innovation. (3) efficiency business model design and novel business model design have a significant positive impact on the performance of new product innovation. Business model design and novel business model design in causal logic, There is a complete intermediary effect in the relationship between effect logic and new product innovation performance. (5) leadership self-efficacy is important for causality logic and efficient business model design. The positive effect hypothesis of the relationship between effect logic and novel business model design is not tested, and the empirical results show that the effect of leadership self-efficacy on causality logic and novel business model design is not significant. The positive relationship between effect logic and efficiency business model design is not significant, and the result is negative correlation. The main innovation points of this study are: introducing the theory of effect logic into the research of business model and new product innovation performance, and demonstrating the positive correlation between causality logic and effect logic to the design of business model and the performance of new product innovation. And business model design plays an intermediary role in it, Executives led by causality logic tend to achieve better performance of new product innovation through the adoption of efficient business model design, while executives led by effect logic tend to improve the performance of new product innovation through the adoption of novel business model design. The limitation lies in: all the data are subjective data, the number of questionnaires also needs to be further expanded, and the internal influence mechanism needs to be further explored in the future.
【学位授予单位】：中国科学技术大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F272

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