具有技术转让的捆绑采购最优决策研究

发布时间：2018-07-07 10:31

本文选题：技术转让 + 捆绑　；参考：《管理科学学报》2016年06期

【摘要】：为了获取先进的技术,采购方通常采用将产品和技术进行捆绑采购的采购策略.不同的供应商有着不同的技术优势,采购方可以在不同供应商之间分配采购量来获得拥有不同技术优势供应商的技术,并加以组合吸收以提高自身技术水平.基于此,研究了具有技术转让的捆绑采购最优决策问题,通过对采购方利用供应商之间技术的互补性而采取的组合捆绑采购策略的描述,用经典的消费者效用函数构建了采购方进行捆绑采购的效用,并结合随机效用理论建立了离散选择模型研究了技术捆绑采购过程中最优采购量、最优分配比例问题,给出了单变量决策中的最优采购量和最优分配比例,并进一步研究了最优采购量和最优分配比例的双变量决策问题,给出了最优双变量组合决策和条件.最后,给出了一个算例,并进行了敏感性分析.
[Abstract]:In order to acquire advanced technology, buyers usually use the procurement strategy of bundling products and technologies. Different suppliers have different technical advantages, and the purchaser can allocate the purchase amount among different suppliers to obtain the technology with different technology advantages, and combine and absorb to improve their own technical level. Based on this, the optimal decision problem of bundling procurement with technology transfer is studied, and the combined bundling procurement strategy is described by using the complementary technology between suppliers. Based on the classical consumer utility function, the utility of bundled purchasing is constructed, and the discrete selection model is established based on stochastic utility theory to study the optimal purchasing quantity and optimal allocation ratio in the process of technical bundling procurement. In this paper, the optimal purchasing quantity and optimal allocation ratio in univariate decision making are given, and the bivariate decision making problem of optimal purchase quantity and optimal allocation ratio is further studied, and the optimal bivariate combination decision and conditions are given. Finally, an example is given and sensitivity analysis is carried out.
【作者单位】：上海财经大学国际工商管理学院;
【基金】：国家自然科学基金资助项目(71272016;71571114)
【分类号】：F274

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