供应链中断下顾客缺货反应对牛鞭效应的影响研究

发布时间：2018-07-08 17:31

本文选题：供应链中断 + 顾客缺货反应　；参考：《中国管理科学》2016年07期

【摘要】：传统的关于供应链牛鞭效应的研究,仅关注供应链上游成员间(供应商、制造商或零售商)的协调运作,而忽略缺货发生后顾客缺货反应对供应链动态性的影响。本文利用高层级Petri-net对包含两个制造商、两个零售商的供应链系统进行建模与仿真,定量地研究不同的缺货强度下顾客缺货反应对两条相互竞争的供应链牛鞭效应的影响。研究结果表明,顾客缺货反应对缺货品牌及其竞争品牌的牛鞭效应均存在显著影响,但各种缺货反应对牛鞭效应的影响程度有所差异,且供应链中断强度(主要体现为发生缺货的品牌市场份额以及缺货持续时间)亦对牛鞭效应产生显著影响。我们建议不同产品类型(对应不同的顾客反应组合)的管理者根据品牌的市场占有率、缺货持续时间等因素对不同类型的顾客进行购买行为的引导,以缓解牛鞭效应并保持市场份额。
[Abstract]:The traditional research on bullwhip effect of supply chain only pays attention to the coordinated operation among the upstream members of the supply chain (supplier, manufacturer or retailer), while neglecting the impact of customer shortage response on supply chain dynamics. In this paper, we use the high-level Petri-net to model and simulate the supply chain system with two manufacturers and two retailers, and quantitatively study the effect of customer shortage on the bullwhip effect of two competing supply chains under different shortage intensity. The results show that the short of stock response has a significant impact on the bullwhip effect of the shortage brand and its competitive brand, but there are differences in the impact of various shortage reactions on the bullwhip effect. And the supply chain interruption intensity (mainly reflected in the shortage of brand market share and shortage duration) also has a significant impact on bullwhip effect. We suggest that managers of different product types (corresponding to different customer response combinations) guide different types of customers according to brand market share, shortage duration and other factors. To mitigate the bullwhip effect and maintain market share.
【作者单位】：深圳信息职业技术学院;哈尔滨工业大学深圳研究生院;
【基金】：国家自然科学基金资助项目(71171064)
【分类号】：F274

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