中层管理者创业自我效能感对创业议题推销影响的实证研究

发布时间：2018-07-08 16:48

本文选题：创业自我效能感 + 创业议题推销行为　；参考：《兰州大学》2017年硕士论文

【摘要】：中层管理者凭借其在组织管理层级的中间位置,能够将决策层的观点和管理实践中存在的问题进行调和,并且在高层和基层管理者之间进行有效的信息交流,从而拥护旨在建立新业务的项目,被认为是真正落实公司内部创业行为的群体。通过创业议题推销这一典型的公司内部创业行为,中层管理者能够激发组织的战略思考、推动组织内部创业的进程。因此,本文将聚焦中层管理者创业议题推销行为。什么原因会影响其创业议题推销的举动呢?社会认知理论中认为自我效能感是决定个体产生与效能相关行为的重要变量,本文结合社会认知的视角,探究创业自我效能感与创业议题推销可能存在的关系。此外,班杜拉在其研究中也指出,自我效能感与行为的关系会受到情境因素的影响[1]。本文结合社会认知理论,从环境、组织和个体方面,引入感知的创业环境、与高层管理者关系和权力距离这三个调节变量,探究情境因素对创业自我效能感与创业议题推销关系的影响。探究上述研究具有非常重要的意义,这有助于了解中层管理者创业自我效能感对创业议题推销影响的边界条件。研究基于社会认知理论,构建关于中层管理者创业自我效能感与创业议题推销的主效应,探究这两个变量之间可能存在的关系。同时引入了感知的创业环境、与高层管理者关系和权力距离等变量,讨论这三者对于主效应的调节作用。研究以136位中层管理者为样本进行数据分析,得到的结论如下:1)中层管理者创业自我效能感与创业议题推销呈正相关关系。2)与高层管理者关系正向调节中层管理者创业自我效能感与创业议题推销的关系。3)权力距离负向调节中层管理者创业自我效能感与创业议题推销的关系。感知的创业环境的调节作用并没有通过。相比于之前公司内部创业行为的学术成果,此文的创新点是:1)本文选取中层管理者为对象,聚焦典型的自下而上的公司内部创业行为——创业议题推销行为,丰富并且细化了关于公司内部创业行为的研究。2)研究从社会认知理论出发,讨论了创业自我效能感与创业议题推销的关系,并探讨了感知的创业环境、与高层管理者关系和权力距离对于主效应的影响,深入分析了创业自我效能感与创业议题推销关系实现的影响因素。实证结果检验了与高层管理者关系和权力距离的调节效应,丰富了关于创业议题推销行为的研究,同时也拓宽了自我效能感与创业议题推销行为边界条件的内容。在管理实践方面,本文也存在相应的建议。中层管理者应加强创业自我效能感,相信自己能够克服创业议题推销的种种困难,承担起创业者的角色。此外,中层管理者也应注意维护与高层管理者的关系,从而获得更多的资源与支持。组织应该尝试去缩小组织中的权力距离,弱化中层管理者的权力距离感,从而激发出更多由创业自我效能感导致的创业议题推销行为。
[Abstract]:Middle managers, with their middle position in the organization management level, can reconcile the problems in the decision level and the management practice, and carry out effective information exchange between the senior and the grass-roots managers, so as to support the project aimed at establishing new business, which is considered to be the real implementation of the company's internal entrepreneurial behavior. By promoting the typical corporate entrepreneurial behavior through the entrepreneurial topic, the middle managers can stimulate the strategic thinking of the organization and promote the process of internal entrepreneurship. Therefore, this paper will focus on the marketing behavior of the middle-level managers. What reasons will affect the promotion of their entrepreneurial issues? My sense of efficacy is an important variable that determines the individual's performance related to effectiveness. In this paper, the relationship between entrepreneurial self-efficacy and entrepreneurial promotion is explored in the view of social cognition. In addition, Bandura also points out that the relationship between self-efficacy and behavior will be influenced by situational factors in the [1]. Association. Cognitive theory, from the environmental, organizational and individual aspects, the introduction of the perceived entrepreneurial environment, the relationship with the senior managers and the power distance of the three variables, explore the impact of situational factors on entrepreneurial self-efficacy and the promotion of entrepreneurial issues. It is of the non important significance to explore the above research, which helps to understand the middle managers. On the basis of social cognition theory, the paper constructs the main effect of the middle managers' entrepreneurial self efficacy and the promotion of entrepreneurial issues, and explores the possible relationship between the two variables. It also introduces the perceived creation environment, the relationship with the senior managers and the power distance. In the same variable, we discuss the moderating effect of these three parties on the main effect. The study takes 136 middle level managers as samples to analyze the data, and the conclusions are as follows: 1) the relationship between entrepreneurial self-efficacy and entrepreneurial issue promotion is positive correlation.2). The relationship between senior managers and senior managers is to adjust the self-efficacy and Entrepreneurship of middle managers. The relationship between the power distance and the.3) power distance negatively regulates the relationship between entrepreneurial self-efficacy and the promotion of entrepreneurship. The regulatory role of perceived entrepreneurial environment has not passed. Compared with the academic achievements of previous corporate entrepreneurial behavior, the innovation of this article is: 1) this article selects the middle managers as the target, focusing on the typical model. From the perspective of social cognitive theory, this paper discusses the relationship between entrepreneurial self-efficacy and the promotion of entrepreneurial issues from the social cognitive theory, and discusses the perceived entrepreneurial environment, the relationship with the senior managers and the power distance, from the social cognitive theory, from the bottom up of the company's internal entrepreneurial behavior, which enriches and refines the research on the internal business behavior of the company.2. From the influence of the main effect, this paper analyzes the influence factors of the entrepreneurial self-efficacy and the realization of the promotion of entrepreneurial issues. The empirical results examine the regulation effect on the relationship with the senior managers and the distance of the power, enrich the research on the marketing behavior of the entrepreneurship issues and broaden the self-efficacy and the marketing behavior of the entrepreneurship issues. In the management practice, there are corresponding suggestions in the management practice. Middle managers should strengthen the sense of self-efficacy of entrepreneurship, believe that they can overcome the difficulties of the promotion of entrepreneurial issues and assume the role of the entrepreneurs. In addition, the middle managers should also pay more attention to maintaining the relationship with the senior managers and thus gain more money. Source and support. Organizations should try to reduce the power distance in the organization, weaken the sense of power distance of middle managers, and stimulate more entrepreneurial promotion behavior caused by the sense of entrepreneurial self-efficacy.
【学位授予单位】：兰州大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F279.2;F272.91

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