物联网情境下企业员工隐私保护态度与行为机制实证研究

发布时间：2018-07-12 16:09

本文选题：物联网 + 隐私保护　；参考：《青岛大学》2017年硕士论文

【摘要】：物联网(Internet of Things),即“物物互联的网络”,是世界信息产业革命的第三次浪潮。物联网情境下用户隐私处于“被暴露”状态导致信息安全缺乏保障和传统隐私概念被模糊化,因此,如何确保信息安全和保护用户隐私是企业在使用物联网技术过程中必须要解决的关键问题。目前,关于物联网情境下企业员工对用户隐私保护研究多集中在技术层面,而法律层面和管理层面研究相对缺乏。本文在界定物联网情境下企业概念的基础上,以管理学和心理学为研究视角,基于霍夫兰德说服理论、调节定向理论和强化理论,探讨物联网情境下企业员工保护用户隐私的态度与行为机制,构建新的理论模型。本文研究的物联网情境下企业是指经营过程中使用可能涉及到用户隐私信息的物联网技术的企业,并以这类企业为样本,发放调查问卷,用SPSS21.0软件进行信度效度分析和假设检验。结果表明:(1)受物联网情境下隐私保护新特点和人们窥探隐私天性等因素的影响,管理者的权威性对员工隐私保护态度具有负向影响,管理者的可信性对员工隐私保护态度的正向影响不显著;(2)说服内容的针对性和有效性对员工隐私保护态度具有正向影响;(3)说服情境的恐惧唤起和正强化对员工隐私保护态度具有正向影响(4)员工的隐私保护态度对员工的隐私保护行为具有正向影响。另外,员工预防定向和员工促进定向的正向调节作用不显著。本研究将霍夫兰德说服理论、调节定向理论和强化理论应用到物联网隐私保护研究,拓宽了理论适用范围,实现了理论繁衍,同时也将隐私保护相关研究从互联网领域拓展到物联网领域;实践上,本研究为物联网情境下企业制定有效隐私保护政策提供科学的依据和建议,对我国信息安全发展和智慧城市建设具有重要的现实意义。
[Abstract]:Internet of things (Internet of things) is the third wave of the information industry revolution in the world. In the context of the Internet of things, user privacy is "exposed", which leads to the lack of information security and the fuzziness of the traditional concept of privacy. How to ensure information security and protect user privacy is the key problem that enterprises must solve in the process of using Internet of things technology. At present, the research on the protection of user privacy for enterprise employees in the context of the Internet of things is mostly focused on the technical level, but the research on the legal level and the management level is relatively lacking. On the basis of defining the concept of enterprise in the context of the Internet of things, this paper, from the perspective of management and psychology, based on Hofland's persuasion theory, adjusts the orientation theory and the reinforcement theory. This paper probes into the attitude and behavior mechanism of employee protecting user privacy in the context of Internet of things, and constructs a new theoretical model. In the context of Internet of things studied in this paper, enterprises refer to enterprises that use Internet of things technology that may involve user privacy information in the course of operation, and take this kind of enterprise as a sample to issue a questionnaire. The reliability and validity analysis and hypothesis test were carried out with SPSS 2 1.0 software. The results show that: (1) under the influence of the new features of privacy protection and the nature of people snooping on privacy, the authority of managers has a negative impact on the attitude of privacy protection of employees. (2) the pertinence and effectiveness of persuasion content have positive influence on employee privacy protection attitude; (3) the fear arousal and positive reinforcement of persuasion situation have positive effect on employee privacy protection attitude; (2) the pertinence and validity of persuasion content have positive influence on employee privacy protection attitude; The personal protection attitude has the positive influence (4) the employee's privacy protection attitude has the positive influence to the employee's privacy protection behavior. In addition, the positive regulation effect of employee prevention orientation and employee promotion orientation is not significant. In this study, the theory of persuasion, the theory of adjusting orientation and the theory of reinforcement are applied to the study of privacy protection in the Internet of things, which widens the scope of application of the theory and realizes the theoretical reproduction. At the same time, it also extends the research on privacy protection from the Internet of things to the Internet of things. In practice, this study provides scientific basis and suggestions for enterprises to formulate effective privacy protection policies in the context of Internet of things. It has important practical significance for the development of information security and the construction of intelligent city.
【学位授予单位】：青岛大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F272.92

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