农村社会网络、基础设施与农家乐创业机会识别
发布时间：2018-07-24 16:43
【摘要】：农家乐作为乡村旅游的重要形式,促进了农民增收和农村经济社会发展,创业者识别和开发创业机会是农家乐发展的前提。国内外已有较丰富的创业机会识别的研究理论,但大都是以城市一般企业为研究背景的,这与中国这样一个发展中国家的经济环境,特别是与中国广大农村社区环境存在较大差异。现有研究较少关注到农家乐乡村旅游发展过程中创业者的作用,仅有少量研究讨论了创业动机的性别差异,而对于创业者在农村社区环境下的机会识别问题缺乏研究。基于此,本文试图探索以下问题:为什么有一些农民能识别创业机会,有些农民却不能?能够识别到创业机会的农民又是怎样利用自已所处的农村社会网络以及基础设施环境来帮助自己识别创业机会的?农村创业机会识别是在创业者所处的农村社会网络、宗族关系、农村基础设施等多种因素综合作用下的认知过程。本文利用广东省农家乐创业者调查数据,对农村社会网络及农村基础设施与创业机会识别的作用机理进行实证研究。文章旨在完善创业机会识别过程机理,充实实证证据,增进对农家乐发展创业主体的认识,并结合当地实际情况,从创业者个体和政府部门两个方面提出了相应的政策建议,为农家乐创业成长提供借鉴和指导,促使农家乐有序顺利发展,提高农家乐创业者的收入,改善生活环境。研究结果表明,农村社会网络(网络规模、网络资源和宗族关系)与农家乐创业机会识别数量之间存在显著的正相关关系,并且农村基础设施中(道路交通设施和基础教育设施)在两者的作用关系中起到显著的调节作用。具体的,道路交通设施在两者的作用关系中起到显著的正向调节作用;基础教育设施在两者的作用关系中起到显著的负向调节作用。基于研究结论,从创业者个体和政府部门两个方面提出了相应的政策建议。
[Abstract]:As an important form of rural tourism, Nongjiale promotes the increase of farmers' income and the development of rural economy and society. There have been abundant research theories on the identification of entrepreneurial opportunities at home and abroad, but most of them are based on urban enterprises, which is related to the economic environment of a developing country such as China. In particular, there are great differences with the vast rural community environment in China. Few studies have focused on the role of entrepreneurs in the development of rural tourism in Nongjiale. Only a few studies have discussed the gender differences in entrepreneurial motivation, but there is no research on the opportunity identification of entrepreneurs in the rural community environment. Based on this, this paper attempts to explore the following questions: why some farmers can identify entrepreneurial opportunities, but some farmers can not? How can farmers who can identify entrepreneurial opportunities use their rural social networks and infrastructure to help them identify entrepreneurial opportunities? The identification of rural entrepreneurial opportunities is a cognitive process under the combined action of the rural social network, clan relationship, rural infrastructure and so on. This paper makes an empirical study on rural social network and the mechanism of identifying rural infrastructure and entrepreneurial opportunities by using the survey data of entrepreneurs in Nongjiale in Guangdong province. The purpose of this paper is to improve the mechanism of entrepreneurial opportunity identification process, to enrich the empirical evidence, to enhance the understanding of the main body of entrepreneurship development in Nongjiale, and to put forward corresponding policy suggestions from two aspects: individual entrepreneurs and government departments, combined with the local actual situation. It can provide reference and guidance for the growth of Nongjiale Entrepreneurship, promote the orderly and smooth development of Nongjiale, increase the income of Nongjiale entrepreneurs and improve the living environment. The results show that there is a significant positive correlation between rural social networks (network size, network resources and clan relationships) and the number of entrepreneurial opportunities identified by farmers. And rural infrastructure (road traffic facilities and basic education facilities) play a significant role in regulating the role of the two. Specifically, road traffic facilities play a significant positive role in the relationship between the two, and basic education facilities play a significant negative role in the relationship. Based on the conclusions of the study, this paper puts forward the corresponding policy recommendations from two aspects: individual entrepreneurs and government departments.
【学位授予单位】：华南农业大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F323.4;F279.2;C912.3
，
本文编号：2142004
[Abstract]:As an important form of rural tourism, Nongjiale promotes the increase of farmers' income and the development of rural economy and society. There have been abundant research theories on the identification of entrepreneurial opportunities at home and abroad, but most of them are based on urban enterprises, which is related to the economic environment of a developing country such as China. In particular, there are great differences with the vast rural community environment in China. Few studies have focused on the role of entrepreneurs in the development of rural tourism in Nongjiale. Only a few studies have discussed the gender differences in entrepreneurial motivation, but there is no research on the opportunity identification of entrepreneurs in the rural community environment. Based on this, this paper attempts to explore the following questions: why some farmers can identify entrepreneurial opportunities, but some farmers can not? How can farmers who can identify entrepreneurial opportunities use their rural social networks and infrastructure to help them identify entrepreneurial opportunities? The identification of rural entrepreneurial opportunities is a cognitive process under the combined action of the rural social network, clan relationship, rural infrastructure and so on. This paper makes an empirical study on rural social network and the mechanism of identifying rural infrastructure and entrepreneurial opportunities by using the survey data of entrepreneurs in Nongjiale in Guangdong province. The purpose of this paper is to improve the mechanism of entrepreneurial opportunity identification process, to enrich the empirical evidence, to enhance the understanding of the main body of entrepreneurship development in Nongjiale, and to put forward corresponding policy suggestions from two aspects: individual entrepreneurs and government departments, combined with the local actual situation. It can provide reference and guidance for the growth of Nongjiale Entrepreneurship, promote the orderly and smooth development of Nongjiale, increase the income of Nongjiale entrepreneurs and improve the living environment. The results show that there is a significant positive correlation between rural social networks (network size, network resources and clan relationships) and the number of entrepreneurial opportunities identified by farmers. And rural infrastructure (road traffic facilities and basic education facilities) play a significant role in regulating the role of the two. Specifically, road traffic facilities play a significant positive role in the relationship between the two, and basic education facilities play a significant negative role in the relationship. Based on the conclusions of the study, this paper puts forward the corresponding policy recommendations from two aspects: individual entrepreneurs and government departments.
【学位授予单位】：华南农业大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F323.4;F279.2;C912.3
，
本文编号：2142004
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