互联网嵌入对创业型企业商业模式创新的影响研究

发布时间：2018-07-27 11:27

【摘要】：“互联网+”背景下,“大众创业,万众创新”的政策风向激起了创新创业的浪潮,互联网创业步入“独角兽”时代。如今,我国正从管理型经济向创新型经济发展,整个社会也向创新型社会蜕变,而创业型企业的商业模式创新则是形成创新型经济和创新型社会的根本动力。因此,探讨创业型企业商业模式创新的驱动因素和相关理论就显得至关重要,而学术界针对“互联网+”与商业模式创新关系的已有实证研究较少。本研究立足于我国创业型企业的创新实际,从“互联网+”和“双创”的热点出发,重构互联网嵌入的内涵,并创造性地将其引入到创业型企业商业模式创新的前因研究。然后,分别将创业机会识别、社会资本作为中介变量和调节变量,根据效果逻辑理论构建研究模型,研究各前因变量与商业模式创新的作用机制,为我国企业的创新创业提供理论支撑。文章首先对创业型企业、互联网嵌入、创业机会识别、社会资本、商业模式创新等概念以及效果逻辑、创造性破坏、交易成本、资源依赖、社会资本等理论进行梳理。其次,依据相关概念与理论基础推出的研究假设,构建适当的关系模型。再次,利用208份有效问卷的样本数据,借助SPSS21.0等软件进行假设检验。最后,实证结果显示:互联网嵌入对创业型企业的商业模式创新具有显著正向影响;创业机会识别在互联网嵌入与商业模式创新之间起部分中介作用;社会资本倒U型调节了互联网嵌入与商业模式创新的关系。基于上述结论,本研究提出促进创业型企业商业模式创新的三点管理启示:推动创业型企业的“互联网+”跨界融合;及时发掘或创造创业机会;建设一个适中水平的创新创业网络。然后,分析研究局限并指出未来可能的研究方向。
[Abstract]:Under the background of "Internet", the policy trend of "mass entrepreneurship, mass innovation" has aroused the wave of innovation and entrepreneurship, and Internet entrepreneurship has stepped into the era of "unicorn". Nowadays, our country is developing from management economy to innovative economy, and the whole society is also changing to innovative society. The innovation of business model of entrepreneurial enterprises is the fundamental motive force to form innovative economy and innovative society. Therefore, it is very important to explore the driving factors and related theories of entrepreneurial enterprise business model innovation, but there are few empirical studies on the relationship between "Internet" and business model innovation in academic circles. Based on the innovation practice of entrepreneurial enterprises in China, this study reconstructs the connotation of Internet embedding from the hot spots of "Internet" and "mass entrepreneurship and innovation", and creatively introduces it into the research of the antecedents of business model innovation of entrepreneurial enterprises. Then, the entrepreneurial opportunity identification, social capital as intermediary variable and adjustment variable, according to the effect logic theory to build the research model, to study the pre-dependent variables and the role of business model innovation mechanism. To provide theoretical support for innovation and entrepreneurship of Chinese enterprises. In this paper, the concepts of entrepreneurial enterprise, Internet embedding, entrepreneurial opportunity identification, social capital, business model innovation, and the theories of effect logic, creative destruction, transaction cost, resource dependence and social capital are analyzed. Secondly, an appropriate relational model is constructed according to the research hypotheses derived from the related concepts and theoretical basis. Thirdly, using the sample data of 208 valid questionnaires, using SPSS21.0 and other software to carry out hypothesis test. Finally, the empirical results show that: Internet embedding has a significant positive impact on business model innovation of entrepreneurial enterprises, entrepreneurial opportunity identification plays a part of intermediary role between Internet embedding and business model innovation; Social capital inverted U-shape regulates the relationship between Internet embedding and business model innovation. Based on the above conclusions, this study puts forward three management inspirations to promote the innovation of business model of entrepreneurial enterprises: promoting the "Internet" cross-border integration of entrepreneurial enterprises, exploring or creating entrepreneurial opportunities in a timely manner; Build a moderate level of innovative entrepreneurial network. Then, the limitations of the study are analyzed and the possible research directions in the future are pointed out.
【学位授予单位】：兰州财经大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F279.2

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