基于顾客分类和需求相关的特价商品EOQ模型构建

发布时间：2018-07-28 19:23

【摘要】：特价商品的顾客分类有其特殊性,对销售商经营决策和收益有着很大的影响。本文根据特价商品顾客等待意愿的不同,将顾客分为价格偏好者、时间偏好者和综合偏好者三大类,建立了顾客分类和需求相关的经济订货批量模型,采用仿真计算研究了系统主要参数对销售商定价和订货策略以及平均利润的影响。研究结果表明:当高收入顾客人数比例不变,低收入顾客人数比例增大时,销售商应降低特价商品价格,增加有现货和缺货时间;当低收入顾客人数比例不变,高收入顾客人数比例增大时,销售商应降低特价商品价格,减少有现货和缺货时间;当特价商品或相关商品需求率增大时,销售商应提高特价商品价格,减少有现货和缺货时间。
[Abstract]:The customer classification of special goods has its particularity, which has great influence on the seller's management decision and profit. In this paper, according to the different waiting intention of the customers of special merchandise, the customers are divided into three categories: price preference, time preference and comprehensive preference, and the economic order batch model of customer classification and demand is established. The influence of the main parameters of the system on the seller's pricing, ordering strategy and average profit is studied by simulation. The results show that when the proportion of high-income customers is constant and the proportion of low-income customers increases, the seller should reduce the special price of goods and increase the time of spot and out of stock, while the proportion of low-income customers will not change. When the proportion of high-income customers increases, the seller should reduce the special price of the goods, reduce the time of spot and out of stock; when the demand rate of the special price or related goods increases, the seller should increase the price of the special price. Reduce the time of stock and out of stock.
【作者单位】：重庆工商大学融智学院;
【基金】：国家软科学研究计划立项项目“重庆两江新区创新发展战略研究与政策选择”(项目编号:2011GXS2D028)
【分类号】：F274;F713.55

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