基于财务指标的汽车企业竞争力研究

发布时间：2018-07-28 21:01

【摘要】：汽车产业是一个资本密集和技术密集型产业,产业链长、附加值高,涉及到相关产业的发展、就业率的提高、人民生活水平的提高等经济发展的方方面面。自进入二十一世纪以来,我国汽车产业蓬勃发展,目前在我国除了西藏、青海和宁夏以外,其余28个省市均设立与发展了汽车整车制造厂。这一方面反映出我国汽车产业规模的不断增大,另一方面也说明我国汽车企业之间的竞争愈演愈烈。面对汽车市场竞争的加剧,我国汽车企业需要在市场中找准定位,认清自身发展的弱点,并实施相应措施,提高企业竞争力,使企业在激烈的竞争中立于不败之地。本文基于财务指标建立了我国汽车企业竞争力评价体系模型,对选择的20家上市企业进行了实证分析,并提出了提高我国汽车企业竞争力的建议和对策。本文分为六个部分,第一部分,提出研究背景和意义;第二部分概括了国内外关于竞争力、企业竞争力的相关理论基础,并总结了国内关于汽车企业竞争力的研究成果;第三部分,在比较学者构建的关于企业竞争力评价体系的财务指标的基础上,建立了基于财务指标的我国汽车企业竞争力的评价体系和模型;第四部分,采用因子分析法对选取的20家样本企业进行计量分析,并对分析结果进行了总结。第五部分,针对实证分析的结果,结合企业发展实际,提出提升我国汽车企业竞争力的对策建议。第六部分,对全文的总结与未来研究的展望。
[Abstract]:Automobile industry is a capital-intensive and technology-intensive industry with long industrial chain and high added value, which involves all aspects of economic development, such as the development of related industries, the improvement of employment rate, the improvement of people's living standard, and so on. Since entering the 21 century, the automobile industry of our country has developed vigorously. In addition to Tibet, Qinghai and Ningxia, all the other 28 provinces and cities have set up and developed the automobile manufacturing plants. On the one hand, this reflects the increasing scale of China's automobile industry, on the other hand, it also shows that the competition between Chinese automobile enterprises is becoming more and more intense. In the face of the aggravation of the competition in the automobile market, the automobile enterprises of our country need to find the correct position in the market, recognize the weakness of their own development, and carry out the corresponding measures to improve the competitiveness of the enterprises, so that the enterprises can be in an invincible position in the fierce competition. Based on the financial index, this paper establishes the evaluation system model of Chinese automobile enterprises' competitiveness, analyzes the selected 20 listed enterprises, and puts forward some suggestions and countermeasures to improve the competitiveness of China's automobile enterprises. This article is divided into six parts, the first part, put forward the research background and significance, the second part summarized the domestic and foreign about the competitiveness, the enterprise competitiveness related theory foundation, and summarized the domestic automobile enterprise competition ability research result; The third part, on the basis of comparing the financial indexes of the enterprise competitiveness evaluation system constructed by the scholars, establishes the evaluation system and model of the Chinese automobile enterprises' competitiveness based on the financial index; the fourth part, This paper adopts factor analysis method to analyze 20 sample enterprises, and summarizes the results. The fifth part, according to the results of empirical analysis, combined with the actual development of enterprises, put forward the countermeasures and suggestions to improve the competitiveness of Chinese automobile enterprises. The sixth part, the summary of the full text and the prospect of future research.
【学位授予单位】：合肥工业大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F426.471;F406.7;F271

【相似文献】