虚拟社区创客知识共享影响因素研究
发布时间：2018-08-09 07:43
【摘要】：我国经济新常态的背景下,经济增速进一步放缓,经济结构不断优化升级,供给侧结构改革逐步推进,创业、创新力量成为我国全面深化改革与结构调整的主要驱动力。由此,“互联网+”与“大众创业、万众创新”的概念被提出,一大批创新、创业人才涌现,我们称之为创客。随着创客数量的急剧增加,创客行为研究成为热点问题。互联网的发展与普及为创客知识共享提供了最佳平台。其在虚拟社区的知识共享行为,成为后期知识创新与创业的基础。目前,我国对虚拟社区创客知识共享行为影响因素的研究较少。本文基于社会认知理论,以三元交互原理为基本框架,从环境信任、自我效能、结果预期三个维度出发,通过文献梳理与对创客行为的质性分析,共提取8项影响因素,构建了我国虚拟社区创客知识共享行为的影响研究模型。提出17条假设路径,对国内较为著名的十家虚拟社区创客空间中注册超过半年的会员进行在线问卷调查,获得有效问卷267份,采用结构方程模型进行假设检验,探究虚拟社区创客知识共享行为的影响因素。最终,14条路径验证成立,否定3项假设并增加2条修正路径。本文研究发现:虚拟社区下经济信任、制度信任、认知信任与创客知识共享显著正相关;知识创新预期、产品孵化预期正向促进知识共享行为,品牌营销预期与创客共享行为无涉;自我效能对创客在虚拟社区的知识共享行为具有极大的促进作用。在虚拟社区未来的构建中,应注重创客的经济考量与制度设计需求,满足创客知识创新与产品孵化等期望,从而促进虚拟社区创客知识共享,加速创新创业,推动我国经济发展。本文的研究为政府及企业进一步建设在线创客空间提供了理论指导与政策建议。
[Abstract]:Under the background of the new normal state of our economy, the economic growth rate further slows down, the economic structure is optimized and upgraded, the supply-side structural reform is pushed forward step by step, the pioneering and innovative forces become the main driving force to deepen the reform and the structural adjustment in an all-round way in our country. As a result, the concepts of "Internet" and "mass entrepreneurship, mass innovation" have been put forward, a large number of innovation, entrepreneurial talents emerge, we call it "creators". With the rapid increase of the number of guest creators, the research on the creation behavior has become a hot issue. The development and popularization of the Internet provides the best platform for the creation of knowledge sharing. The knowledge sharing behavior in virtual community becomes the foundation of knowledge innovation and entrepreneurship in later stage. At present, there are few researches on the influencing factors of knowledge sharing behavior in virtual community. Based on the theory of social cognition and the basic framework of ternary interaction principle, this paper extracts 8 influencing factors from three dimensions of environmental trust, self-efficacy and expectation, through literature combing and qualitative analysis of creating behavior. The research model of knowledge sharing behavior in virtual community in China is established. In this paper, 17 hypothetical paths are put forward, and 267 valid questionnaires are obtained by online questionnaire to the members who have been registered for more than half a year in ten famous virtual communities in China. The hypothesis test is carried out by using the structural equation model. Explore the influence factors of knowledge sharing behavior in virtual community. Finally, 14 paths are verified, 3 hypotheses are negated and 2 modified paths are added. This paper finds that: economic trust, institutional trust, cognitive trust and creative knowledge sharing are positively correlated under virtual community, and knowledge innovation expectation and product incubation expectation positively promote knowledge sharing behavior. Brand marketing expectation has nothing to do with the sharing behavior of creators, and self-efficacy can greatly promote the knowledge-sharing behaviors of creators in virtual communities. In the construction of the virtual community in the future, we should pay attention to the economic consideration and the system design needs of the creators, meet the expectations of the creative knowledge innovation and product incubation, so as to promote the sharing of the virtual community creators' knowledge and accelerate the innovation and entrepreneurship. Promote China's economic development. The research in this paper provides theoretical guidance and policy advice for government and enterprises to further build online guest space.
【学位授予单位】：中北大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F279.2
本文编号：2173391
[Abstract]:Under the background of the new normal state of our economy, the economic growth rate further slows down, the economic structure is optimized and upgraded, the supply-side structural reform is pushed forward step by step, the pioneering and innovative forces become the main driving force to deepen the reform and the structural adjustment in an all-round way in our country. As a result, the concepts of "Internet" and "mass entrepreneurship, mass innovation" have been put forward, a large number of innovation, entrepreneurial talents emerge, we call it "creators". With the rapid increase of the number of guest creators, the research on the creation behavior has become a hot issue. The development and popularization of the Internet provides the best platform for the creation of knowledge sharing. The knowledge sharing behavior in virtual community becomes the foundation of knowledge innovation and entrepreneurship in later stage. At present, there are few researches on the influencing factors of knowledge sharing behavior in virtual community. Based on the theory of social cognition and the basic framework of ternary interaction principle, this paper extracts 8 influencing factors from three dimensions of environmental trust, self-efficacy and expectation, through literature combing and qualitative analysis of creating behavior. The research model of knowledge sharing behavior in virtual community in China is established. In this paper, 17 hypothetical paths are put forward, and 267 valid questionnaires are obtained by online questionnaire to the members who have been registered for more than half a year in ten famous virtual communities in China. The hypothesis test is carried out by using the structural equation model. Explore the influence factors of knowledge sharing behavior in virtual community. Finally, 14 paths are verified, 3 hypotheses are negated and 2 modified paths are added. This paper finds that: economic trust, institutional trust, cognitive trust and creative knowledge sharing are positively correlated under virtual community, and knowledge innovation expectation and product incubation expectation positively promote knowledge sharing behavior. Brand marketing expectation has nothing to do with the sharing behavior of creators, and self-efficacy can greatly promote the knowledge-sharing behaviors of creators in virtual communities. In the construction of the virtual community in the future, we should pay attention to the economic consideration and the system design needs of the creators, meet the expectations of the creative knowledge innovation and product incubation, so as to promote the sharing of the virtual community creators' knowledge and accelerate the innovation and entrepreneurship. Promote China's economic development. The research in this paper provides theoretical guidance and policy advice for government and enterprises to further build online guest space.
【学位授予单位】：中北大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F279.2
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