机会进化、效果推理与移动互联微创新——对手机APP新创企业的多案例研究

发布时间：2018-09-01 05:29

【摘要】："机会发现"与"机会创造"的观点一直存在激烈争论,但两种观点都无法有效解释移动互联领域微创新涌现的现象。根据创业机会前沿文献和效果推理理论,对移动APP新创企业进行了多案例探索性研究,建构了一个新颖的"机会进化"模型,不仅调和了"发现"和"创造"的争论,而且给予"微创新"现象以新的理论诠释。跨案例研究的结果阐明了从"原型机会"到"框定机会"进而到"进化中机会"的动态演进过程,并揭示了在奈特不确定环境下,创业者采纳的效果推理逻辑与企业微创新之间的联系,从而在理论上加深了对机会演化的认识,并为企业家参与移动互联竞争提供了理论指导。
[Abstract]:The idea of "opportunity discovery" and "opportunity creation" has been hotly debated, but neither of them can effectively explain the emergence of micro-innovation in mobile interconnection. According to the frontier literature of entrepreneurial opportunities and the theory of effect reasoning, this paper makes a multi-case exploratory study on mobile APP startups, and constructs a novel "opportunity evolution" model, which not only reconciles the controversy of "discovery" and "creation". And give "micro-innovation" phenomenon with a new theoretical interpretation. The results of cross-case studies illustrate the dynamic evolution from "archetypal opportunity" to "framed opportunity" to "opportunity in evolution", and reveal the dynamic evolution process in Knight's uncertain environment. The relationship between the reasoning logic of effect adopted by entrepreneurs and micro-innovation of enterprises has deepened the understanding of opportunity evolution in theory and provided theoretical guidance for entrepreneurs to participate in mobile interconnection competition.
【作者单位】：中山大学岭南学院;广州番禺职业技术学院管理学院;西安交通大学管理学院;
【基金】：国家自然科学基金资助重点项目(71232014);国家自然科学基金资助项目(71202093) 中国博士后基金特别资助项目(2013T60825) 广州市哲学社会科学发展“十二五”规划共建课题资助项目(15G104)
【分类号】：F279.2

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