基于知识整合的产品迭代创新机制研究

发布时间：2018-09-04 06:23

【摘要】：创新是企业的核心竞争力之一。竞争环境的激烈性、用户需求的多变性以及全民创新的普及性使得企业不再拘泥于周期长、成本高的传统创新模式,转而采取迭代创新这一新兴的产品创新模式。迭代创新是以用户需求为导向,在与用户的持续互动中达成低成本高效率的小步创新,进而在一次次的循环迭代中实现产品的颠覆式创新。所以,如何能够有效地实现产品的迭代创新成为企业所面临和亟需解决的问题。本文着眼于企业的内外部知识,探究企业如何利用内外部知识的整合实现产品迭代创新,并构建产品迭代创新的机制模型。本研究的主要内容包括:首先采用扎根理论的研究方法,对国内5家典型企业的16名工作人员展开了深入的半结构化访谈,并借助质性分析软件Nvivo11.0对访谈结果及搜集得到的相关二手资料进行编码分析,分别通过开放式编码、主轴编码及选择性编码三级编码过程得出了115个自由节点和18个副范畴、6个主范畴以及1个核心范畴——迭代创新,然后围绕核心范畴并结合原文资料分析归纳各主、副范畴的涵义及范畴之间的逻辑关系,在此基础上构建本研究的理论模型,揭示了产品迭代创新的机制:企业试图准确地把握客户的真实需求,并整合内外部的知识资源迅速出开发产品以满足用户需求,接着在不断的试错中摸索学习以期完善产品的功能,最后采用复盘法回顾总结整个流程以指导下一步的实践。文章的最后分析了华为公司手机产品的迭代创新机制以验证模型的准确性以及普适性,提出了针对产品开发的企业管理启示。
[Abstract]:Innovation is one of the core competitiveness of enterprises. The fierce competition environment, the variability of user demand and the popularization of national innovation make enterprises no longer stick to the traditional innovation mode of long cycle and high cost, but adopt iterative innovation, which is a new product innovation mode. Iterative innovation is a small step innovation with low cost and high efficiency in the continuous interaction with users, which is guided by the user's demand, and then realizes the subversive innovation of the product in the iterations of cycle time after time. Therefore, how to effectively realize the iterative innovation of products has become a problem that enterprises face and need to solve. This paper focuses on the internal and external knowledge of the enterprise, explores how to utilize the integration of internal and external knowledge to realize product iterative innovation, and constructs the mechanism model of product iterative innovation. The main contents of this study are as follows: firstly, 16 staff of 5 typical enterprises in China were interviewed by the method of rooted theory. And with the help of qualitative analysis software Nvivo11.0, the results of interviews and related second-hand data collected by coding analysis, respectively through open coding, In the three-level coding process of spindle coding and selective coding, 115 free nodes and 18 sub-categories, 6 principal categories and 1 core category are obtained. On the basis of the meaning of sub-category and the logical relationship between sub-categories, the theoretical model of this study is constructed, which reveals the mechanism of product iterative innovation: enterprises try to accurately grasp the real needs of customers. And the integration of internal and external knowledge resources to quickly develop products to meet the needs of users, and then in the trial and error in order to learn to improve the function of the product, and finally review the entire process to guide the next step of practice. At the end of this paper, the iterative innovation mechanism of Huawei's mobile phone products is analyzed to verify the veracity and universality of the model, and the enlightenment of enterprise management for product development is put forward.
【学位授予单位】：哈尔滨工业大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F273.1

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