JM公司创新发展关键因素研究

发布时间：2018-09-19 13:29

【摘要】：近年来,国内外市场环境变化带来的企业外部发展环境的变化给许多中小企业尤其是传统行业中的中小企业的生存和发展造成了巨大危机。为了突破眼前的困境,中小企业需要不断创新来保持自己在市场中的竞争优势来应对目前越来越不明朗的市场环境。如何在各种创新方式不断涌现,企业创新压力和意愿不断增强的情况下识别企业创新发展的关键因素对中小企业在创新中减少资本投入、降低创新风险具有十分重要的意义。本文基于创新、中低技术产业及其创新特点、中小企业创新及其特点等相关理论,通过一般问卷调查法对JM公司创新现状进行调查,采用德尔菲法对JM公司企业创新发展关键因素进行鉴别。本研究经过两轮的德尔菲法问卷,通过定量分析以及定性分析的方法得到专家群对JM公司创新发展关键因素评价指标的一致性意见,筛选出了JM公司创新发展的关键因素。在四种创新因素中对JM公司创新发展最为重要是市场创新,其次是组织创新、工艺创新,产品创新是重要程度最低的创新因素。根据德尔菲法调查结果显示,目前JM公司的创新发展方案并不适用于JM公司现状,JM公司的创新重点应从产品创新转移至市场创新。从创新的各个因素来说,产品创新需适当减少投入,工艺创新的重点是培养员工的工匠精神,市场创新需要在掌握客户需求的基础上依靠互联网平台以开放式创新挖掘现有市场潜力,组织创新需要树立管理层的企业家精神。
[Abstract]:In recent years, the changes of external development environment brought by the changes of market environment at home and abroad have caused a great crisis to the survival and development of many small and medium-sized enterprises, especially those in traditional industries. In order to break through the present predicament, SMEs need to innovate constantly to maintain their competitive advantage in the market to cope with the increasingly uncertain market environment. How to identify the key factors of enterprise innovation development under the condition of continuous emergence of various innovation ways and increasing pressure and willingness of enterprise innovation is of great significance to reduce capital investment and reduce innovation risk in small and medium-sized enterprises. Based on the theories of innovation, middle and low technology industries and their characteristics, and small and medium-sized enterprises' innovation and their characteristics, this paper investigates the innovation status of JM Company through a general questionnaire survey. Delphi method is used to identify the key factors of innovation and development of JM Company. After two rounds of Delphi questionnaire, through quantitative analysis and qualitative analysis, the experts' opinions on the evaluation index of key factors of innovation and development of JM Company are obtained, and the key factors of innovation and development of JM Company are screened out. Among the four innovation factors, market innovation is the most important factor for the innovation and development of JM company, followed by organizational innovation, technological innovation and product innovation. According to the results of Delphi survey, the current innovation and development plan of JM is not suitable for the current situation of JM. JM's innovation emphasis should be shifted from product innovation to market innovation. In terms of the various factors of innovation, product innovation needs to be appropriately reduced, and the focus of process innovation is to cultivate the craftsmanship of employees. Market innovation needs to rely on Internet platform to tap the existing market potential on the basis of grasping customer demand. Organizational innovation needs to establish the entrepreneurial spirit of management.
【学位授予单位】：浙江理工大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F426.81;F273.1

【参考文献】