中国平安人寿黑龙江分公司保险代理人培训体系研究

发布时间：2018-10-05 16:18

【摘要】：近年在我国经济形势持续出现高增长的环境下,各式各样的经济体及经济形势如雨后春笋层出不穷。保险业也是我国改革开放以来一直持续高增长的行业。中国平安人寿保险股份有限公司也是国内众多增速较快的保险公司之一。目前其保费规模在国内排名第二,保险代理人数量近百万人,其也是首家引入保险代理人培训机制的企业,并被业内誉为培训界的“黄埔军校”。所以,为了完善保险代理人培训体系,本文展开了分析,并进行了详细的阐述和说明。本文通过对目前保险行业背景的概述,提出本文的研究意义和目的,对国内外培训体系的分析及阐述。进而对中国平安人寿黑龙江分公司的培训体系的组织结构、人员组成进行分析,从保险代理人培训的课程体系、代理人导师的体系、代理人的训练运作等几个方面分析了平安人寿黑龙江分公司的培训现状。总结归纳出了中国平安人寿黑龙江分公司存在的问题:代理人职业精神方面的问题;代理人导师队伍建设方面的问题;代理人培训模式方面的问题。并进行了原因分析:一是环境因素;二是行业因素;三是保险公司自身因素。因此确定了解决方案,重新构建和完善平安人寿黑龙江分公司代理人培训体系:优化课程体系,从四条生产线进行课程优化;建设讲师队伍及培训运作体系的优化。最后,设立了效果评估体制并建立保障措施。通过本研究可以发现:代理人培训的优化和改进,能促进其快速配合公司的节奏进行转型,并且快速成长。通过改善培训体系,提高代理人队伍的素质和技能,使其充分认识到自己的价值,也有助于企业绩效目标的达成和快速的成长。同样也为业内其他营销体系公司的员工培训,提供了新的思路,也具备一定的参考和借鉴价值。
[Abstract]:In recent years, under the environment of sustained high growth of China's economic situation, all kinds of economy and economic situation have been springing up one after another. Insurance is also our country reform and opening up has been a sustained high growth industry. China Ping an Life Insurance Co., Ltd. is also a number of domestic rapid growth insurance companies. At present, its insurance premium scale ranks second in China, the number of insurance agents is nearly 1 million, and it is also the first enterprise to introduce the training mechanism of insurance agents, and it is praised as "Huangpu military Academy" in the field of training. Therefore, in order to improve the insurance agent training system, this article has carried on the analysis, and has carried on the detailed elaboration and the explanation. This paper summarizes the background of insurance industry, puts forward the significance and purpose of this paper, and analyzes and expounds the training system at home and abroad. Furthermore, the organizational structure and personnel composition of the training system of China Ping an Life Insurance Company in Heilongjiang Province are analyzed, including the course system of insurance agent training and the system of agent tutor. This paper analyzes the training status of Ping an Life Insurance Heilongjiang Branch in several aspects, such as agent training operation. The problems in Heilongjiang Branch of China Ping an Life Insurance Company are summarized: the problems in the professional spirit of agents, the problems in the construction of agent mentors, and the problems in the training mode of agents. The reasons are as follows: first, environmental factor; second, industry factor; third, insurance company's own factor. Therefore, the author determines the solution, reconstructs and consummates the agent training system of Ping an Life Insurance Heilongjiang Branch: optimize the course system, optimize the course from four production lines, construct the instructor team and optimize the training operation system. Finally, the effect evaluation system and safeguard measures are established. Through this study, we can find that the optimization and improvement of agent training can promote the rapid transformation of agent training in accordance with the company's rhythm, and grow rapidly. By improving the training system, improving the quality and skills of the agent team, making it fully aware of its own value, it is also conducive to the achievement of enterprise performance goals and rapid growth. It also provides a new train of thought for the staff training of other marketing companies in the industry, and also has certain reference and reference value.
【学位授予单位】：哈尔滨工业大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F842.3;F272.92

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