FS轮胎有限公司产品结构调整优化分析研究

发布时间：2018-10-15 18:21

【摘要】：世界轮胎产业发展趋势为高子午化率、无内胎化,我国的子午胎由于种种原因发展缓慢,在“七五”和“八五”期间通过引进及消化、吸收国外技术,FS公司建成一批子午胎生产厂,成为我国子午胎生产的骨干企业。现有子午胎的生产技术,从整体来看与国际水平尚有较大差距,无法与国外大轮胎公司抗衡。因此,必须通过调整产品结构,进一步提高技术、装备水平及科学管理水平,加快轮胎产品的更新换代,增强企业在国内外市场的竞争力,脱离企业发展瓶颈。本文以FS轮胎有限公司产品结构调整项目为例,通过对国内外轮胎市场发展情况分析、国家产业政策分析、行业发展状况等外部因素进行分析,通过对企业现有产能情况、自身技术力量、装备情况等内部因素进行分析,在此基础上参考相关文献资料,根据评价指标体系构建的原则,建立初步的项目指标评价体系。通过各项指标体系关键要素进行分解,对指标体系进行筛选,形成产品结构调整项目指标评价体系。按照形成的项目指标评价体系,通过专家咨询法对产品结构调整项目的方案进行评价,通过理想解法(TOPSIS)对产品结构调整项目方案进行综合评价,最终确定FS轮胎有限公司产品结构调整项目方案。通过FS轮胎有限公司产品结构调整项目的实施,使FS轮胎有限公司提升产品品质,增强市场竞争力。本文期望通过研究FS轮胎有限公司产品结构决策分析研究,使企业现有产品结构得到有效优化及调整,从而提高产品的市场竞争力,使企业持续发展,脱离发展瓶颈。
[Abstract]:The development trend of the world tire industry is high meridian rate and no inner tire. The radial tire of our country developed slowly for various reasons. During the period of the Seventh Five-Year Plan and the eighth Five-Year Plan, the tire was introduced and digested. Absorbing foreign technology, FS has built a batch of radial tire production plants and become the backbone of China's meridian production. There is still a big gap between the existing production technology of radial tire and the international level, which can not compete with foreign big tire companies. Therefore, we must adjust the product structure, further improve the level of technology, equipment and scientific management, speed up the replacement of tire products, enhance the competitiveness of enterprises in the domestic and foreign markets, and break away from the bottleneck of enterprise development. Taking the product structure adjustment project of FS Tire Co. Ltd as an example, this paper analyzes the external factors, such as the development of domestic and foreign tire market, the analysis of national industrial policy, the status of industry development, and the existing production capacity of the enterprise. Based on the analysis of internal factors, such as technical strength and equipment situation, a preliminary project index evaluation system is established according to the principles of the construction of evaluation index system with reference to relevant literature. The key elements of the index system are decomposed, the index system is screened, and the index evaluation system of the product structure adjustment project is formed. According to the project index evaluation system, the project scheme of product structure adjustment is evaluated by expert consultation method, and the comprehensive evaluation of product structure adjustment project is carried out by ideal solution (TOPSIS). Finally determine the FS tire co., Ltd. Product structure adjustment project program. Through the implementation of FS tire co., Ltd.'s product structure adjustment project, FS tire co., Ltd can improve the product quality and enhance the market competitiveness. This paper hopes to optimize and adjust the existing product structure of the enterprise by studying the decision analysis of product structure of FS Tire Co., Ltd., so as to improve the market competitiveness of the products, make the enterprise develop continuously and break away from the bottleneck of development.
【学位授予单位】：中国科学院大学(工程管理与信息技术学院)
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F426.72;F273.2

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