高新制造企业商业模式创新评价

发布时间：2018-10-22 12:07

【摘要】：对高新制造企业的商业模式创新内容进行分类。从业务结构创新、盈利模式创新、经营模式创新、产业链上下游关系、战略领先及匹配程度以及市场表现6个方面构建了高新制造企业商业模式创新评价体系。据此设计商业模式创新评价调查问卷,并收集了在中国创业板37家高新制造企业在上市后的生产经营和发展情况,利用专家打分法获得样本企业的商业模式创新评价指标数据。结合熵权法和系统综合评价模型,对其商业模式创新水平进行了评价。结果显示:现阶段中国高新制造企业的商业模式创新水平存在较大差距,表现出明显的发展不平衡态势。最后,针对中国高新制造企业的特点,对其商业模式创新方向提出了具体建议。
[Abstract]:The business model innovation content of high-tech manufacturing enterprises is classified. The evaluation system of business model innovation of high-tech manufacturing enterprises is constructed from six aspects: business structure innovation, profit model innovation, business model innovation, upstream and downstream relationship of industrial chain, strategic leading and matching degree and market performance. Based on this, this paper designs the questionnaire of business model innovation evaluation, and collects the production management and development of 37 high-tech manufacturing enterprises in China's gem after listing, and obtains the evaluation index data of business model innovation of the sample enterprises by using the expert scoring method. Combined with entropy weight method and system comprehensive evaluation model, the innovation level of business model is evaluated. The results show that there is a big gap in the level of business model innovation of high-tech manufacturing enterprises in China at present, which shows an obvious imbalance in development. Finally, according to the characteristics of high-tech manufacturing enterprises in China, the paper puts forward some concrete suggestions on the innovation direction of its business model.
【作者单位】：北京科技大学东凌经济管理学院;
【分类号】：F273.1

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