产品伤害危机中企业反应策略对媒体报道的影响——多案例交叉验证
发布时间：2018-10-21 20:20
【摘要】：采用多案例研究法,从媒体视角对产品伤害危机中企业反应策略问题进行研究。通过对八个案例1 385篇新闻报道的研究发现,危机类型影响反应策略使用及新闻数量变化模式;危机类型、企业反应策略、媒体特征因素显著影响新闻态度及篇幅;可辩解型危机中,媒体特征因素对反应策略与新闻态度、篇幅之间关系有调节作用。研究结论为企业了解新闻媒体如何报道危机提供了有价值的参考,是对消费者认知视角产品伤害危机研究的有益补充。
[Abstract]:In this paper, a multi-case study method is used to study the corporate response strategy in product injury crisis from the media perspective. Through the study of 1 385 news reports in eight cases, it is found that the crisis type affects the use of response strategy and the change mode of news quantity, the crisis type, the enterprise response strategy, the media characteristic factor significantly affect the news attitude and length. In defensible crisis, the media characteristic factor has the adjustment function to the response strategy, the news attitude, the space. The conclusion provides a valuable reference for enterprises to understand how the news media report the crisis. It is also a useful supplement to the research on product harm crisis from the perspective of consumer cognition.
【作者单位】： 上海财经大学国际工商管理学院;上海健康医学院信息技术与管理学院;
【基金】：国家自然科学基金资助项目(71272014)
【分类号】：F272.3
，
本文编号：2286257
[Abstract]:In this paper, a multi-case study method is used to study the corporate response strategy in product injury crisis from the media perspective. Through the study of 1 385 news reports in eight cases, it is found that the crisis type affects the use of response strategy and the change mode of news quantity, the crisis type, the enterprise response strategy, the media characteristic factor significantly affect the news attitude and length. In defensible crisis, the media characteristic factor has the adjustment function to the response strategy, the news attitude, the space. The conclusion provides a valuable reference for enterprises to understand how the news media report the crisis. It is also a useful supplement to the research on product harm crisis from the perspective of consumer cognition.
【作者单位】： 上海财经大学国际工商管理学院;上海健康医学院信息技术与管理学院;
【基金】：国家自然科学基金资助项目(71272014)
【分类号】：F272.3
，
本文编号：2286257
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