创业者的失败经历、失败反应与失败学习——基于浙、鄂两省的实证研究

发布时间：2018-10-23 12:12

【摘要】：本文旨在考察创业者过去的失败经历以及失败后的反应对失败学习的影响。研究对象是有过创业失败经历的小微企业主,共收回147份有效问卷。实证结果显示,创业者不同的失败经历会导致不同程度的失败反应和失败学习。过多(过重)或过少(过轻)的失败均不利于失败学习,适度的失败才是最佳学习情景;创业者经历的失败次数越多越倾向于把失败归咎于内因,创业者经历的失败程度越高越倾向于把失败归咎于外因;而失败归因又会影响学习过程的有效性,两者之间的关系受到失败次数的调节作用影响,即当创业者经历较少失败次数时,内部归因与失败学习正相关;而当创业者经历较多失败次数时,内部归因与失败学习负相关。
[Abstract]:The purpose of this paper is to investigate the past failure experience of entrepreneurs and the impact of failure response on failed learning. A total of 147 valid questionnaires were collected from small and micro-entrepreneurs who had failed to start a business. The empirical results show that different failure experiences of entrepreneurs can lead to different degrees of failure reaction and failure learning. Too many (overweight) or too few (too little) failures are not conducive to failed learning. Moderate failure is the best learning scenario; the more often entrepreneurs experience failures, the more likely they are to blame internal causes for failure. The higher the failure degree of the entrepreneur, the more inclined to blame the failure on the external cause, and the failure attribution will affect the effectiveness of the learning process, and the relationship between the two is affected by the regulation of the failure times. That is, when entrepreneurs experience less failures, internal attribution is positively correlated with failed learning, while when entrepreneurs experience more failures, internal attribution is negatively correlated with failed learning.
【作者单位】：绍兴文理学院经济与管理学院;
【基金】：国家社会科学基金项目(13CGL043) 浙江省自然科学基金项目(LQ12G02006) 教育部人文社会科学研究青年基金项目(12YJC630216)
【分类号】：F279.27

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